[December 18, 2007]

What's the Secret to Telecom Marketing Success?

- Miami-based firm offers cost-effective Marketing and PR services to telecom companies.

- Explains the secret of successfully marketing telecom products and services.

When Anthony Stiso began DEUSA Enterprises in 2003, he was seeking an entrepreneurial outlet for his 20-plus years experience in telecom marketing, PR and global business.

On the day he opened DEUSA, Stiso got a call from his former employer's major competitor. They offered him a job building their marketing from the ground up. The company was a Miami-based technology leader with operations in the US, Brazil and Europe. They needed someone with the right skills to launch some innovative new data services, and Stiso was who they called.

"It was a good omen," said Stiso, 48, who trusted his instincts and turned down the job offer. Instead, he offered to provide cost-effective outsourced marketing services - a more flexible option compared to a full-time hire. "They gave DEUSA a 30-day project, and continued to call on us for over two years." In that time, the client's business grew significantly, winning major contracts from government, service providers and enterprise customers.

Since then, DEUSA has helped both large and small tech firms create marketing and sales materials, launch new products, train sales forces, write and launch press releases and coordinate marketing events.

Proven success? DEUSA's work has been published in leading publications such as Forbes, the New York Times, Wall Street Journal, Los Angeles Times, San Francisco Chronicle, Chicago Tribune, Latin Trade Magazine, South Florida CEO, World City Business and the Miami Herald to name a few.

"We're experts in getting our clients name in the news."

Googling Stiso's e-mail address will show an impressive list of publications in tech journals and online news. DEUSA's PR database holds over 1,000 technology and business journalists, and is one of the largest of its kind.

Another DEUSA success story is its work for the US-based subsidiary of one of the largest telecom firms in the world. For over three years, DEUSA provided ongoing support for sales materials, new product launches, online support, speaking engagements and press coverage. Stiso functioned as a member of the client's executive team, reporting directly to their US CEO and interfaced with offices in Washington DC, Silicon Valley and Germany.

Not all DEUSA clients are big players. One of its most interesting patrons is a small San Francisco-based provider of unique GPS technology allowing people to download information, make purchases or receive mobile advertising merely by pointing their cell phone at a retailer, billboard, restaurant or other location. The technology allows people to "point and click" with their cell phone at objects in the real world, similar to the way a computer user navigates with a mouse.

"My clients have a unique story to tell, and I help them tell it - loudly," adds Stiso.

What makes DEUSA different? After a long career with companies like AT&T (News - Alert), Lucent and Telefonica, Stiso understands telecom technology as well as marketing and PR.

DEUSA has also done market research, assisted with trademarks, translations, government documents and some very specialized recruiting.

Where does the name DEUSA come from? "It's the Portuguese word for Goddess," explains Stiso, an avid aficionado for Brazilian business and culture, who chose the name for luck.

Nearly five years later, DEUSA's luck hasn't run out yet.

About DEUSA:
DEUSA Enterprises LLC provides cost-effective marketing and public relations for businesses on a budget. With proven success, DEUSA can help businesses develop the materials and media they need to increase brand recognition and drive new sales. For more information, please visit www.DeusaCorp.com or call 1-800-381-4696.

Contact:

Anthony Stiso
DEUSA Enterprises LLC
1-800-381-4696
astiso@DeusaCorp.com
www.DeusaCorp.com

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