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AccuWeather.com and DT Research Partner to Deliver Dynamic Content to Signage Networks
STATE COLLEGE, Pa. & SAN JOSE, Calif. --(Business Wire)-- AccuWeather, Inc., the World's Weather Authority(R), and DT Research, Inc., an industry leader in the development of information appliances for vertical markets, today announced a partnership to integrate AccuWeather.com content into the WebDT Digital Signage System. The collaboration gives WebDT Signage System customers access to real-time weather and news content delivered into their digital signage networks.
To best address the needs of this emerging market, AccuWeather and DT Research are offering weather and news content modules designed to attract viewers to digital signage. The modules are optimized for both full-screen or multi-frame digital signage applications and are available in text, video, and animated formats to accommodate venues with varying dwell times and ambient noise.
"By adding the AccuWeather option to the WebDT Signage System, we offer customers another quality tool to create a robust signage network," said John Ochoa, director of business development, DT Research. "After reviewing several alternatives, DT Research selected AccuWeather based on product flexibility, appearance and available customer options."
The affordable, customizable, fully licensed AccuWeather.com content as well as The Associated Press(R) news content is available for every U.S. ZIP code and numerous international cities. Content is offered in both English and Spanish, making it a powerful tool to attract viewers to digital signs.
"Weather is, by its very nature, highly relevant and dynamic information that draws eyes to the screens again and again. That is why weather consistently gains top audience ratings in all existing media," said Scott Homan, AccuWeather.com meteorologist and director of out-of-home digital media. "Now the content that AccuWeather.com has developed will add the attractive power of the internationally recognized AccuWeather.com content and brand to WebDT Signage Systems."
Weather and news content will continue to play a role in many digital signage deployments in 2008. The WebDT Signage System offers a complete digital signage solution, comprising of a signage display and player hardware, and content and device management software. The WebDT system also provides an IR Touch option, allowing businesses to run signage and kiosk applications simultaneously. The compelling AccuWeather.com graphics, animations and videos along with DT Research's system, provide a turnkey solution for digital signage everywhere.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather Authority(R), presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
About DT Research
DT Research(TM) develops and manufactures web-enabled information appliances for vertical applications. The WebDT family of products is based on thin computing platforms for secure, reliable, and cost-effective computing. These systems emphasize mobility, wireless connectivity and touch displays. WebDT products include digital signage systems, wireless tablets, compact modular appliances, and display-integrated information systems. Powered by Windows(R) CE and Windows XP Embedded operating systems, WebDT devices offer durability and ease in integration, leading to solutions that can be remotely managed with the user-friendly WebDT Device Manager software. For more information, visit signage.dtri.com.
DT Research and WebDT are trademarks of DT Research, Inc. All other brands and product names may be trademarks and/or registered trademarks of their respective owners.
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