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USA TODAY Selects Rapt Inventory Manager
SAN FRANCISCO --(Business Wire)-- Rapt Inc., the leading provider of advertising yield management solutions, today announced an agreement to deploy its inventory management technology for USA TODAY at its leading news and information Web site, USATODAY.com. Under the agreement, Rapt will provide strategic advisory services and activate the Rapt Inventory Manager solution in support of USA TODAY's advertising sales operations.
"The ability to understand our users and our advertising inventory is an important part of USA TODAY's digital media sales strategy," said Jeff Webber, senior vice president of advertising and publisher of USATODAY.com. "We are excited by our partnership with Rapt. Rapt's Inventory Manager solution will provide us with the analytic information needed to better serve our readers and to develop and serve better advertising solutions for our clients."
The Rapt Inventory Manager solution will integrate with USA TODAY's existing advertising technology, providing analytic infrastructure with the accuracy, precision, and scalability required to translate site traffic and audience data into a prediction of saleable advertising impressions. The solution will also deliver to USA TODAY a planning and reporting toolset to better manage and analyze their inventory portfolio and advertising sales opportunities.
"Rapt's technology and advisory services have been designed to fill a 'white space' in the media solutions value chain," stated Tom Chavez, founder, president, and chief executive officer of Rapt. "And with USA TODAY, we're incredibly proud to partner in growing 'big A' analytics from an operational necessity into a point of true competitive differentiation."
Founded in 1999, Rapt has pioneered the field of advertising yield management, enabling advertising-supported businesses to capture maximum value for their media assets, protect and grow share in the face of dynamic market change, and drive significant annual revenue and margin uplift through the application of proprietary technology and strategic advisory services.
About Rapt Inc.
Rapt Inc. is the industry standard provider of advertising yield management solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of intellectual property-rich technology and advisory services. Rapt's software enables companies to price, predict, and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes CNET Networks, Dow Jones & Company, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, USA TODAY, The Weather Channel Interactive, Yahoo! and others. More information about Rapt can be found at: www.rapt.com.
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