(Market Wire Via Thomson Dialog NewsEdge) SCOTTSDALE, AZ, December 3 / MARKET WIRE/ --

With the temperature dropping and everyone
spending more time together indoors, giving holiday smooches, and
undergoing the rigorous stresses of deadlines, priorities, and family, our
health seems to take the back seat during winter. Rundown, stressed out,
and sleep deprived, it's easy for our bodies to catch a winter bug
somewhere between Thanksgiving and New Years. BioNovix(TM) Inc., a new
consumer health products company, has developed two patented products that
promote general health to ward off illness, which we can all appreciate
during these cold winter months where flu shots are given out like candy
bars on Halloween.

Meridium XN(TM) and Meridium XH(TM) are the latest antioxidants fighting
against metabolic stress. Metabolic stress is marked by fat in the
abdominal area, elevated blood sugar, elevated triglycerides, low levels of
HDL cholesterol and high blood pressure. According to the third National
Health and Nutrition Examination Survey (NHANES), an alarming one in five
Americans has metabolic syndrome. Meridium XN(TM) and Meridium XH(TM) both
contain a proprietary bioactive system that makes its 'master molecule,'
xanthohumol, readily available and easily absorbed into the blood stream so
that it can actively work to fight metabolic syndrome on a cellular level.
Awarded multiple United States patents, this system is exclusive to
BioNovix(TM).

The healing properties of xanthohumol have been proven to dramatically
reduce the body's isoprostane levels. Isoprostanes are bioactive products
of lipid peroxidation -- or in other words, they're what free radicals
leave behind after they've attacked your tissues. In fact, a pilot study
on Meridium XN(TM) found that human subjects who took the product for three
weeks experienced an average 36 percent drop in their isoprostanes.

Yet Meridium XN(TM) and Meridium XH(TM) are more than just antioxidant
supplements. According to BioNovix(TM) Chief Science Officer and co-founder
Eric Kuhrts, "It helps maintain healthy levels of glucose, insulin,
cholesterol and triglycerides -- things a regular antioxidant can't do," he
says. "Plus, it makes toxins water-soluble, so the body can excrete them
more readily." But the big story about Meridium XN(TM) and Meridium XH(TM)
has to do with NF kappa B, a master regulator of over 400 different genes
involved in various diseases like cancer and inflammatory and autoimmune
diseases. Xanthohumol, the "master molecule" contained in the supplements,
modulates NF kappa B, making sure gene expression doesn't go haywire.

Over 60 different research studies on xanthohumol show it provides a wide
range of health benefits, including: fighting free radicals to support
cellular health, regulating fat metabolism and storage, modulating
cholesterol and triglyceride levels, promoting general health to ward off
illness, supporting eye cornea and retina health, maintaining glucose and
insulin levels, eliminating toxins from the body, and even modulating the
hormones responsible for a sense of well-being. It is also
chemo-preventive.

In fact, the whole idea behind BioNovix's(TM) products is prevention rather
than treatment. "Our culture is a reactive culture, not a proactive
culture. We don't go to the doctors' until it's too late because we are
already sick. The human body is an extremely powerful machine -- when
given the proper 'tools,' it can do miraculous things," says BioNovix(TM)
Vice President of Marketing Mark Kanas. Meridium XN(TM) and XH(TM) deal
with the unhealthy precursors to many common illnesses before they actually
take hold. In other words, they address unhealthy preconditions before they
start to become a serious problem -- a way of prevention.

BioNovix(TM) sells its products direct to consumers through a network
marketing channel of distribution. Meridium XN(TM) is available in gel
capsules, which retail for $74.95 for a 30-day supply, and as a liquid
concentrate, which retails for $69.95 for a 30-day supply and comes in two
flavors: an herbal taste similar to green tea, or fresh mint.

Nearly everyone wants to achieve wellness. With BioNovix(TM), people now
have the tools to measure their wellness level -- and improve it.

Founded in 2006, BioNovix(TM) is a consumer health products company that
develops scientifically sound products to advance health and wellness.
Currently, BioNovix(TM) markets three products: the Wellness Index
Test(TM), which provides an accurate assessment of wellness by measuring
the level of isoprostanes in a person's system, Meridium XN(TM), a novel
patented nutraceutical product that reduces isoprostane levels and Meridium
XH(TM) the extra strength formula. While BioNovix(TM) is a new company; its
founders are well-established major players in the nutraceuticals industry.
Eric H. Kuhrts, Chair and co-founder, was the founder and CEO of five
pharmaceutical companies and is the inventor of over 30 issued and
patent-pending applications.

Contact Information:

For more information about the BioNovix(TM) line of consumer health
products, visit www.bionovix.com or contact Danielle Michaels of Christie
Communications, Inc. by phone at
805-962-1347 or email dmichaels@christiecomm.com

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Contact Information:
Danielle Michaels
Christie Communications, Inc.
805-962-1347Email Contact

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