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Visa Begins Trials in Brazil, Canada and Malaysia Based on Visa Mobile
Platform
(Wireless News Via Thomson Dialog NewsEdge)
Visa announced mobile payment trials in Brazil, Canada and Malaysia
based on the Visa mobile platform.
The trial in Brazil is testing mobile remote payments, while trials in
Canada and Malaysia will test mobile Visa payWave transactions at
contactless acceptance locations.
The new trials directly support Visa's mobile strategy to enable
product development and commercialization of mobile payment services
through market tests. The Visa mobile platform is already supporting a
number of trials worldwide, including in Asia and the United States.
The trials announced add to Visa's global experience in testing mobile
payment services.
-- In Brazil, Visa is working with Companhia Brasileira de Meios de
Pagamento (VisaNet do Brasil), the acquiring institution for all Visa
debit and credit payment transactions in-country, to test mobile remote
payments. Remote payments are transactions which are initiated through
the mobile network and enable consumers to conduct payments through
their mobile devices while on the go. The trial enables testing of
consumer preference for remote payments and is scheduled to begin in
2008.
-- In Canada, Visa is working with Royal Bank of Canada (RBC) to test
mobile Visa payWave transactions based on the Visa mobile platform. The
Ontario-based trial is scheduled for 2008 and will involve multiple
phases including in-lab analysis, an RBC staff pilot, and a consumer
test. As part of the trial, mobile phones with an embedded Near Field
Communications (NFC) contactless chip will enable users to make mobile
Visa payWave transactions at contactless acceptance locations.
-- In Malaysia, Visa is working with Maybank, Maxis and Nokia on a
trial with 100 staff to test mobile contactless payment. The trial,
which began in October 2007, builds upon Malaysia's existing
contactless infrastructure and uses Visa mobile platform enabling
technologies to download and personalize the Visa payWave function
over-the-air (OTA) and to deliver a graphics-rich consumer experience.
"We are long past the era where mobile devices are only used to make
voice calls," said Elizabeth Buse, Executive Vice President at Visa
Inc. "Payments over mobile devices at the point of sale are already
being tested by Visa in a number of countries worldwide, and the
addition of remote payment capabilities simply extends the ways
consumers can use their mobile devices to make life easier."
In 2007, Visa introduced the Visa Mobile Platform, a global initiative
that provides a comprehensive suite of technology tools and
applications designed to enable product development and
commercialization of mobile payment services. The Visa mobile platform
provides consumers with a consistent experience for all types of
payments, regardless of phone type or geography, and is designed to
work within the existing infrastructure established by mobile carriers
and financial institutions. In addition to supporting the development
of mobile payment solutions, such as mobile proximity payments, mobile
remote payments and mobile money transfers, the platform also supports
the development of payment-related services, such as account management
and security alerts to enable consumers to monitor account activity
through a mobile device, and mobile offers that can be redeemed at the
point of sale.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright 2007 Wireless News
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