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Broadcom Revs UP 'Green' Data Centers with 'Coolest' 10GbE Switch
[November 17, 2007]

Broadcom Revs UP 'Green' Data Centers with 'Coolest' 10GbE Switch


(Wireless News Via Thomson Dialog NewsEdge)
Broadcom, a provider of semiconductors for wired and wireless
communications, announced a new 10 Gigabit Ethernet (10GbE) switch that
provides 240 Gigabits of multi-layer switching capacity on a single
chip.

Broadcom said its new chip uses 65 nanometer (nm) process technology to
achieve the industry's lowest power consumption, ultimately enabling
'green' data centers.

Data centers host all Web content and critical business assets and, as
such, 10GbE connectivity is crucial in meeting capacity requirements.
Broadcom's new 10GbE switch provides data centers with greater density
at a lower power. This enables cooler operations that better support a
fluctuating volume of users due to the rich multimedia content
associated with Web 2.0, online video-on-demand, social networking and
interactive gaming. By upgrading its data center with Broadcom's 65nm
10GbE switches, a single 40,000 square foot data center could save
enough power annually to light the Las Vegas strip for 12 hours(1).

In the enterprise, the data center houses the company's most important
assets -- its intellectual property (IP), customer databases and
financial information. Access to this data, and other software services
such as customer relationship management (CRM), must be reliable,
secure and available 24/7 to support a large worldwide workforce.

Announced is the Broadcom BCM56820 10GbE multi-layer switch designed to
enable growth in all segments of the data center market. The BCM56820
is the latest member of the StrataXGS Ethernet switch family and
supports the scalability necessary for Web 2.0 support, the reliability
and security required for enterprise applications, as well as the
bandwidth and quality of service (QoS) needed to deliver rich
multimedia content such as IPTV.

"A 10GbE infrastructure incorporating the latest technology to address
reliability, accessibility, scalability and security is fundamental in
next- generation data centers," said Martin Lund, Vice President and
General Manager of Broadcom's Network Switching line of business. "The
introduction of our cool new 10GbE switch underscores our leadership in
10GbE silicon solutions and enables the deployment of 10GbE across the
enterprise without a compromise in features."

"Data centers are expanding faster than ever before due to the large
volume of content and applications they are now required to support,"
said Vikram Mehta, President and CEO of BLADE Network Technologies.
"Market leading products like Broadcom's BCM56820 will help enable our
strategy to deliver server I/O fabric convergence and network
virtualization to the data center. We have partnered with Broadcom to
launch a dozen data center switches with another three to launch within
six months, which will further our leadership position in the market."

One key feature of the BCM56820 is Broadcom's service aware flow
control (SAFC) technology, which enables data center Ethernet (DCE). In
this converged 10 Gigabit Ethernet-based fabric, SAFC greatly improves
performance in data centers by ensuring that there is no loss of data
on the network. It guarantees reliable delivery of sensitive network
traffic such as storage, while extending priority access to
time-critical applications such as clustering and video, the company
noted in a release.

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((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright 2007 Wireless News

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