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| [November 15, 2007] |
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Bango Button Lets Users Push Digital Content to Mobile Phones from Their Social Site, Media Site or Blog
NEW YORK --(Business Wire)-- Bango today launched the "Get On My Mobile" Bango Button so that anyone using a social website, media sharing site, forum or blog can make their content available to mobile phone users world-wide at the push of a button.
The Bango Button bridges the gap between the PC and mobile worlds by using the simplicity of the internet, opening up the world of content to mobile users. Bango Buttons are perfect for popular sites such as Facebook, MySpace, YouTube, Flickr, Bebo, Friendster, LinkedIn, Blogger, Orkut and WordPress.
Bango has made it easy to push content, such as photos and music files, from a PC web page to a user's mobile phone - no special mobile expertise is required. A Bango Button can link directly to photos stored on a PC website, automatically resizing them for different mobile phones and presenting the download page. This removes the need to make them mobile ready or have them located on a mobile website.
"Like most bands, we have a MySpace site where people can listen to our music and see when we have gigs coming up," said Claudio Tinnirello of the Californian electro-pop band, Moonlife. "Bango Buttons on our site at www.myspace.com/moonlife make it easy for our fans to get wallpapers and ringtones onto their mobile. They'll even be able to get a map of where we'll be playing, making it easy to find the venue."
According to research firm Yankee Group, 33% of all internet users regularly access social network web sites. "An increasing number of consumers want anytime, anywhere access to their online communities and the content that lives there," said Jill Aldort, Yankee Group senior analyst. "Unfortunately, sharing that content across platforms is far from seamless. The recent buzz around open platforms is just that - still buzz for now."
By overcoming the technical challenge of getting digital content into the hands of mobile phone users, Bango enables many more people to publish content to mobiles. After a successful beta program involving thousands of users, the wider PC community now has a chance to test drive the Bango Button.
Anyone can create their own "Get On My Mobile" Bango Button. To do it, visit www.bango.com/button, and insert the generated code into your site, next to a piece of content you want to share. When users click on your button, they get a unique short URL which they can enter into their phone browser to get the content on their mobile. Optionally, a charge can be assigned to a piece of content to create a revenue stream for the content creator.
"I can link a Bango Button to a party photo on my Facebook site and let my friends easily get it on their mobile," said Ray Anderson, CEO of Bango. "It's difficult for them to find the same photo on the Facebook mobile site because they have to go to the home page of the Facebook mobile site and navigate around to find the photo they want."
A Bango Button can also link directly to a mobile website or to mobile versions of popular PC sites such as YouTube or Flickr. They can also be embedded in emails and easily sent to friends.
About Bango
Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.
Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com
EDITORS NOTE: For images of the Bango Button access the photo library at www.bango.com/news
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