[November 07, 2007]

Bahamas Ministry of Tourism and REDBOOK Tap Limbo for Mobile Advertising Program

BURLINGAME, Calif. --(Business Wire)-- The Islands of the Bahamas Ministry of Tourism is partnering with Limbo(TM), the world's largest mobile entertainment community, to sponsor a month-long new media advertising program across its integrated, full-service platform, including SMS, WAP, Internet and Email, plus a four-color, half-page advertisement in REDBOOK magazine. Similar Limbo Unique campaigns have garnered advertisers an average conversion to purchase of seven percent, an average of more than 50 branded interactions per SMS player and an average of 15 minutes per web gameplay session per online player.

"Our readers and clients have been highly responsive to our partnership with Limbo," said REDBOOK VP/Publisher Mary Morgan. "As the exclusive print marketing partner, we are able to collaborate with like-minded brands to offer innovative and valuable programs, and our readers are able to interact with them in the pages of REDBOOK, and in Limbo's online and mobile applications."

"Limbo's mobile advertising solutions are effective because they're all about fun. Players engage in a fun, free service that doesn't feel like advertising so they're receptive to the messages delivered via the most intimate media channel available -- the personal mobile phone," said Jonathon Linner, CEO of Limbo.

The new media campaign leverages Limbo's year-long relationship with REDBOOK and features an Islands of the Bahamas branded and stylized half-page advertisement, along with two prominent calls to action, for mobile and Internet entries, to play an interactive Limbo Unique game to win an exclusive Bahamas vacation prize package.

Since it launched in January 2006, Limbo has developed an integrated, full-service platform, including SMS, WAP, Mobile Video, Internet and Email. The company now offers traditional and contextual advertising opportunities through a host of exclusive services: original games (Limbo Unique and Limbo Grab), an original mobile gameshow (The Limbo Show), an internal rewards program (Limbo Loot), a plug-and-play rewards program for sweepstakes providers (Limbo Network) and free text alerts (Limbo Lowdown). For more information, visit Limbo.com.

About Limbo

Limbo is the world's largest mobile entertainment community. The company leverages its patent-pending platform -- including SMS, mobile web, mobile video, web, and email -- to seamlessly integrate brands throughout unique games, content and community. The Limbo platform delivers over 50 branded interactions per consumer and unparalleled increases in purchase intent. The award winning, privately held company, headquartered in Burlingame, Calif., has awarded more than 900 Limbo winners with more than $1 million in prizes. Limbo is backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).

About REDBOOK

REDBOOK (www.redbookmag.com) magazine is the total-life guide for every woman blazing her own path through adulthood and taking on new roles -- wife, mom, homeowner -- without letting go of the unique woman she's worked so hard to become. Readers can also interact with the brand on the digital front, with REDBOOK mobile (m.redbook.com). In addition to its U.S. flagship, REDBOOK publishes a United Kingdom edition. REDBOOK is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (74.1 million total adults, according to MRI, spring 07).

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