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Firefly Mobile Chooses PassAlong Networks to Power Age Appropriate MP3 Store
CHICAGO, Nov. 7 /PRNewswire/ -- Firefly Mobile, the first pay-as-you-go service provider to design mobile phones especially for kids and tweens, today announced that StoreBlocks(TM), the music distribution platform offered by music distribution developer PassAlong Networks, will power the first mobile music site with an age-appropriate catalog specifically targeted to tweens -- Firefly's online music store, "flyStore."
"Everyone is trying to crack the code of supplying music to cell phone markets," said Dave Jaworski, co-founder and CEO of PassAlong Networks. "We agree with Firefly Mobile's approach to convenience and interoperability and we believe that the phone will be an important music discovery tool in the Connected Consumer(TM) experience."
Using Firefly Mobile's newest phone, the flyPhone(TM), created especially for tweens, the music store features age appropriate material designed for the 8 to 12-year-old crowd and makes the tracks available through flyStore for downloading onto the flyPhone(TM), which launched in October. The Firefly Mobile MP3 store will offer more than 2.1 million MP3s and give buyers the most flexibility and interoperability available.
With StoreBlocks (TM) powering the Firefly music store, tweens will have a simple and flexible tool to purchase music for their flyPhone(TM). The flyPhone(TM) was designed specifically to provide a great music experience. The Firefly and PassAlong partnership will provide an interconnected service between PC and mobile phone that makes it easy to connect the flyPhone(TM) with music.
"The youth market is going to figure this out before anyone else does," said Patrick Marry, CEO of Firefly Mobile. "We are listening to our customers and letting them determine our direction because they are the ones dictating the needs of the mobile music experience. To tweens music is a must have and we are thrilled to be able to include music in our store."
About StoreBlocks(TM)
A full-service music distribution platform, StoreBlocks offers online retail store-building tools to enable clients to provide their end-consumers with a library of 3 million licensed songs, including 2.1 million in raw MP3 format, allowing for interoperability across multiple platforms and devices. StoreBlocks, which offers a range of store options for everyone from individuals and charities to large corporations, currently powers more than 130 stores including BreakthruRadio, Trans World's f.y.e. -- for your entertainment online music store and Procter & Gamble's Julie's Jukebox, a digital music store on HomeMadeSimple.com. Features include turnkey templates, Web services, reporting systems, e-commerce engines and storefront showcases. StoreBlocks is a division of PassAlong Networks and can be found at http://www.storeblocks.com/.
FIREFLY/PASSALONG/ADD ONE
About PassAlong Networks(TM)
PassAlong Networks develops digital media innovations and services designed to enhance the Connected Consumer(TM) ecosystem while empowering artists and fans. PassAlong's core technologies include: media libraries, digital media store-building platforms and Web services through the StoreBlocks(TM) division; consumer-direct media displays, widgets and notification services through the OnTour(R) division; non-DRM protection technologies and media tracking through the FreedomMP3(TM) division; and independent artist self-publishing and promotion through its subsidiary Speakerheart.com. Key partners include Gracenote, Cinema Now and Digonex. Current initiatives include advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tennessee. For more information, visit http://www.passalongnetworks.com/.
OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, and Speakerheart are trademarks of PassAlong Networks.
All other brands are trademarks of their respective owners.
About Firefly Mobile
Firefly Mobile is dedicated to making everyday life easier by providing unique mobile products for niche markets.
The original Firefly Blue phone is winner of the 2007 Red Herring 100 Award, 2006 Consumer Electronic Association "Best of Innovations" Award, 2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless Device. The company's products are targeted to children from ages 5-12 and are available at major retailers in the U.S. including Toys R Us, Target, Kmart, BarnesandNoble.com, and Walmart.com. Firefly Mobile presently manufactures cell phones for the U.S., Latin America, Europe and Australia. For more information, please visit http://www.fireflymobile.com/.
Firefly Mobile
CONTACT: Media, Katie McDougall, katiem@dca-dcpr.com, or Ilyse Strongin,+1-312-850-4273, ilyse@dca-dcpr.com, or Tali Hylen, +1-810-730-0032,tali@dca-dcpr.com, all of DCA-DCPR for Firefly Mobile
Web site: http://www.fireflymobile.com/http://www.passalongnetworks.com/
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