[November 04, 2007] ADRevolution(sm) Launches Solution to Transform Digital Media Tweet AUSTIN, Texas --(Business Wire)-- ADRevolution today announced the launch of The Ideal Advertising Marketplace(sm), where advertisers only pay for results. ADRevolution delivers the following groundbreaking solutions that will transform the digital business model: -- Results-based advertising -- measurement and performance improvement for new and existing campaigns. ADRevolution achieves success for clients with a diverse array of campaign goals. -- Automated media placement process that discovers how and where each ad will perform best, exponentially decreasing costs and accelerating time to market. -- True 1:1 marketing. Using limitless descriptors and having observed over 95 million actionable behaviors, ADRevolution's software solution enables a fully personalized dialogue, providing up to a 600% increase in revenue per ad impression. -- Auction-based, real time ad serving across multiple channels, including interactive display, email, mobile and other evolving digital media. ADRevolution provides a full service solution that enables enterprises to effortlessly meet their campaign goals, saving countless wasted ad dollars. "Half of my advertising spend is wasted; I just don't know which half," John Wanamaker, inventor of the department store concept famously said over 100 years ago. "With the birth of the internet, businesses were promised that the mystery would end, and that ads would finally lead to results. When I discovered three years ago that it had not yet happened I saw no choice but to build a company to seize on the tremendous market opportunity," said Andrew Westmoreland, the company's Founder and CEO. Westmoreland has already experienced previous successes as a software entrepreneur and has funded ADRevolution from day one. The company has spent the last three years in stealth mode, focusing on developing the technology to realize this opportunity. After a 12 month closed beta, the company has successfully retained 100% of its paying advertisers. "On the heels of great success with some of the most scrupulous direct marketers on the 'net, we're excited to now court America's largest brands. We know that our solution will deliver the results that they have always wished were possible," said Westmoreland. True 1:1 Advertising While companies like Tacoda, Revenue Science, and Blue Lithium have achieved great successes in targeting advertisements online, their solutions do not allow for fully personalized dialogues. These solutions are based upon behavioral segmentation, a methodology where users are broadly categorized based on their behavior. Tacoda, for example, features 31 behavioral segments. "I wish a person could be described with only 31 descriptors - that would have made our development process exponentially easier. Instead we find that the only way to relate to the individual is to do just that." said Luis Torres, ADRevolution's Director of Software Development. Powered by its proprietary Natural Intelligence Marketing Engine(sm) (NIME(sm)), ADRevolution currently features a solution that allows limitless ways of describing individuals and their behavior; this leads to an increase in ad response up to 600%, the ultimate sign that consumers prefer targeted advertising. Fully Integrated, Native Multi-Channel Distribution ADRevolution's solution is the first ad serving platform built from the ground up to handle personalized advertising dialogues across multiple distribution channels. Currently serving ads in interactive display, email, and mobile, the company has its sights on all emerging media for ad distribution. "People don't always see ads while they're talking to their friends on sites like Facebook. It may be much more appropriate to send a person an SMS than to hope that they see a banner when they're clicking around the web. There are so many touch points these days - advertisers have to get Smarter about delivering the right message at the right time to the right person, and part of that is knowing the right medium through which to deliver the message," said Westmoreland. ADRevolution at ad:tech New York 2007 ADRevolution will celebrate its official launch at its Booth #812 exhibit at the ad:tech New York conference and expo being held November 5th and 6th at the New York Hilton. About ADRevolution LLC ADRevolution, LLC, based in Austin, Texas, has invented the solution for fully integrated auction-based ad serving. The company's Ideal Advertising Marketplace provides a new model of efficiency in digital media commerce; its full service solution drives results for advertisers and increases earnings for publishers across a variety of channels with its one-to-one personalization and behavioral targeting platform, the Natural Intelligence Marketing Engine (NIME). ADRevolution engages consumers in a personal dialogue over all interactive and emerging channels: email, interactive display, mobile, and more. For more details about ADRevolution, visit our Web site at www.adrevolution.com or call 512-473-8979, ext. 707. [ Back To TMCnet.com's Homepage ]