(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:15102007

New online shopping portal www.smartlygreen.com offers UK consumers the
chance to progressively offset their household carbon footprints while
buying their Christmas gifts, food and decorations from the likes of
Marks & Spencer, Boots, Waitrose and Argos as usual this season.

It won't cost shoppers a penny more, and by enrolling into the
initiative they will also earn cash back.

Online retail sales this Christmas are predicted to top GBP10 billion*
in the UK. If just 10% of these sales were directed to leading online
retailers via the smartlygreen.com site, UK shoppers could collectively
offset an estimated 1.7 million tonnes of carbon.

That's enough to cover the average annual footprint of about 170,000
households and fill more than 1.7 billion party balloons.

Shoppers simply register with smartlygreen.com, click through to their
favourite online retailers, and shop as normal. For every purchase
made from one of smartlygreen.com's 150+ featured UK retailers, half of
the net commission goes into a loyalty account for each shopper.
Eighty per cent of this is then donated to a leading UK carbon offset
scheme through environmental charity PURE, the Clean Planet Trust
(Registration No. 1112249), and the remaining 20% is paid to the
shopper in the form of cash.

Once each shopper has reached a selected personal offset target for the
year, the weighting shifts dramatically: 20% of net commissions
received are donated to PURE, and 80% are paid to the shopper.

To help consumers to track their personal carbon footprint reduction
efforts, SmartlyGreen.com has selected five different lifestyle carbon
profiles to pick as their personal target. As they shop, consumers can
monitor their progress towards their personal target. On average, they
can expect to offset about half a tonne of carbon for every GBP500
spent online.

Harvey Jones, co-founder of SmartlyGreen.com, says: "With just one
extra click, the many millions of online shoppers who feel they should
be doing something to tackle carbon emissions - but aren't - can begin
to make a tangible difference. We're not asking them to change their
lifestyles overnight, or part with extra cash. SmartlyGreen.com is a
first step to combating carbon emissions, a small detour on the way to
their favourite online retailers."

The funds generated for PURE are allocated to renewable energy and
efficiency projects around the world which strictly adhere to the high
quality international standards of the Kyoto Protocol.

SmartlyGreen.com chose PURE as its offsetting partner because its
emissions reduction projects are audited and verified by the United
Nations Clean Development Mechanism and the UK National Energy
Foundation. Other supporters of PURE include the Energy Saving Trust,
the Barclaycard Breathe credit card, MAN Group PLC, Flybe, and Hewlett
Packard.

Phil Wolski from PURE, says: "As a registered charity with modest
expenses, more of the money donated is used to combat climate change
compared to many entirely commercially-focused offsetting schemes. The
transparency, quality and efficiency of our programme is
market-leading."

Stephen Fry, patron of PURE, has said: "Join me by cutting down your
household's carbon footprint, and offset what remains by donating to
PURE, the Clean Planet Trust. It's the most sophisticated solution to
fighting climate change."

For a greener Christmas, register today, visit www.smartlygreen.com.

YouGov/Logan Tod, August 2007

- Commissions will vary and will depend on the merchants, the types of
goods, and any special promotions.

- The price of carbon may fluctuate according to different market
factors.

About SmartlyGreen.com

Founded by Harvey Jones and Christopher Bristow, UK-based
SmartlyGreen.com is an online shopping community for consumers who wish
to take the first steps to combating climate change - but aren't yet
making significant lifestyle changes or spending more money. As a
shopping portal, it enables consumers to offset their personal carbon
footprint while they purchase food, fashion, gadgets, insurance and
holidays as normal.

50% of net commissions is credited to each shopper's loyalty scheme
account. Of this, 80% is donated to PURE, the first UK registered
charity dedicated to combating climate change, with the balance being
returned in the form of cash. Once the shopper has met her/his carbon
footprint then 20% continues to be paid to PURE and the 80% is returned
to the shopper. The funds paid to PURE are directed torenewable energy
and efficiency projects around the world which strictly adhere to the
high quality international standards of the Kyoto Protocol.

About PURE PURE - the Clean Planet Trust is a UK based registered
charity with the specific objective of improving air quality - so
combating climate change.

PURE was conceived by a group of like-minded individuals that
recognised the need for cost-effective voluntary solutions to the
carbon problem which extend the success of emissions trading beyond
mandatory schemes.

PURE's commitment to the highest quality of offsetting, retirement of
regulated and properly tradeable credits and related carbon policy
standards; and value and price transparency; is monitored by suitably
qualified Independent Trustees.

"The Government welcomes the launch of PURE's carbon offsetting scheme.
The Scheme offers credits that have been generated from emissions
reductions that are regulated, verified and for which there is a clear
audit trail."

Ian Pearson, UK Government Climate Change and Environment Minister, Nov
2006

CONTACT: Dawn Flynn, Companycare
Tel: +44 (0)118 920 7670
e-mail: dawn.flynn@companycare.com
WWW: http://www.companycare.com

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