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Modiv's Senior Marketing Executive to Oversee DMA07 'Ask The Experts Roundtable'BOSTON --(Business Wire)-- Modiv Media Inc., a leader in retail interactive media delivery solutions, was selected to give a roundtable session about managing mobile customer relationships at next week's DMA07 Conference & Exhibition, which is being held in Chicago at McCormick Place West. Modiv's Senior Vice President of Marketing, Michele Deziel, will oversee an "Ask The Experts Roundtable" session, titled "It's Time to Mobile Manage Your Customers," on Monday (Oct. 15) from 12:30 p.m. to 1:30 p.m. Also on Monday at 10:30 a.m., Ms. Deziel will be interviewed by WebmasterRadio.FM. Her interview will be distributed in podcast format through major podcast portals, such as iTunes and MobileCast, and will be archived and available on-demand. It has become a maze of complexity for well-known consumer packaged goods manufacturers and established food retailers to reach the right shoppers with the right message at the right time. Competing for consumers' attention and loyalty has never been tougher. And traditional marketing approaches are getting lost in the clutter. The objectives of this question-and-answer roundtable are to: -- Highlight the new challenges in the retail marketing ecosystem facing brand and retail marketers. -- Identify new self-service and media trends -- including consumer-accepted mobile promotions and advertisements -- that make shopping more convenient and rewarding as well as influence shoppers' purchasing behavior while they are in-store or on-the-go. -- Determine metrics of success when implementing a combined media and self-service solution. Who: Modiv Media Senior Vice President of Marketing Michele Deziel What: DMA07's Ask The Experts Roundtable: "It's Time to Mobile Manage Your Customers" When: Monday, Oct. 15, 2007, 12:30 p.m. - 1:30 p.m. Where: McCormick Place West, Chicago DMA07, the largest gathering of direct marketing professionals, is Direct Marketing Association's (DMA) annual conference and exhibition. DMA07 will feature more than 150 educational sessions, plus roundtables, case studies, white papers and research reports. DMA07's exhibit hall will feature more than 500 exhibiting companies. For more information about this six-day multichannel marketing event (Oct. 13-18), please visit www.dma07.org. About Michele Deziel, Senior Vice President of Marketing, Modiv Media Michele Deziel joined Modiv Media in September 2006, with more than 20 years of experience in marketing and selling high-tech software applications. Prior to Modiv Media, Ms. Deziel was a vice president at e-commerce leader ATG Inc., where she led product and segment marketing. Before ATG, Ms. Deziel was also an early participant in the ecommerce and mobile software landscape, having served as VP of Marketing for startup iConverse, an innovator in mobile application software development; and as CMO and EVP of marketing for e-commerce search innovator EasyAsk. She also served as General Manager of the Web Application Market at Lotus Development and led the Lotus Business Partner efforts to industry-leading status. Ms. Deziel received her BS from University of Windsor in Ontario and her MBA from University of Toronto. About Modiv Media For brand marketers and retailers looking to influence consumers' shopping habits and buying decisions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Modiv Media's multi-touch platform delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones. Unlike other retail media companies, Modiv Media removes the complexity out of providing the right offers and ads, delivery timing and self-service solutions when consumers are at their "moment of decision" with what, where and when to buy. With Modiv Media's multi-touch platform, consumers benefit by saving time and money with self-service options and instant product information, specials and rewards, while retailers can boost operational efficiencies, loyalty and sales. Retail leaders such as Stop & Shop, Giant Eagle, Ukrop's and Subway rely on Modiv Media for measurable ROI gains. Modiv Media has received several accolades: 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006; Gold Star Award in Mobile Marketing/CRM Category at MobileVillage's 2006 Mobile Star Awards; GEM Award for Best Systems and Programs; Innovation Award from the Global Mobile Marketing Association; and the 2005 Global Retail Technology Award for Best In-Store Innovation. Modiv Media is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com. |
