TMCnet News
VoodooVox Inks Jones MediaAmerica for Exclusive In-Call Media Sales PartnershipNEW YORK --(Business Wire)-- VoodooVox (www.voodoovox.com), pioneering developers of In-Call Media(TM) and operators of the world's only In-Call Network(TM), today announced that Jones MediaAmerica has been awarded a three-year contract to serve as the exclusive In-Call Media sales representative for US-based radio and television broadcasters. The agreement is expected to generate $2.3M in ad sales for VoodooVox over the first year, and more than $10m over the course of the entire contract. VoodooVox is the driving force behind In-Call Media, the patent-pending process of inserting ad-supported audio content directly into the call stream of high-call volume companies. Currently integrated into hundreds of leading telecom "publishers" generating 300 million calls monthly, the VoodooVox In-Call Network is creating new revenue for world-renowned brands including IDT, Univision, Virgin Mobile, Nokia, Microsoft and Showtime, among others. "Jones MediaAmerica is the largest independent national radio sales organization in the US, and it is also a recognized leader in new and emerging audio advertising markets such as online radio, podcasting, and now In-Call Media," said J. Scott Hamilton, CEO, VoodooVox. "Broadcast media is one of many high-call volume industries that can benefit from In-Call Media, and we anticipate this new partnership will significantly fast-track our growth in this sector." Radio is one of the most powerful, consistent and proven media for reaching consumers, with 93% of Americans, ages 12 and up, listening to various broadcasts on a regular basis. Of particular note, is that with the exception of television, individuals spend more time tuned into radio than with anything else - approximately one month per year. In addition, radio is also a very significant generator of calls, with nearly 5 million calls made to radio stations everyday. "Jones Media America is committed to delivery of new solutions for our vast network of advertisers," said Gary Schonfeld, president, Jones MediaAmerica. "Radio stations have a unique relationship with their audience, millions of whom interact with the stations by phone on a daily basis. In-Call Media represents the perfect way to reach this audience with unique material, such as targeted marketing messages to ad-supported mobile content like ringtones, games and graphics, and even full music tracks." About VoodooVox VoodooVox is the developer of the In-Call Network(TM), an audio advertising and content server integrated into the call stream of hundreds of high-call volume companies in the U.S., Europe and Canada. Through the In-Call Network, callers receive an enhanced experience at lower rates; call publishers enjoy new revenue streams; and advertisers have access to a captive and receptive audience. Every stakeholder in the telephony value chain benefits from In-Call Media. For additional information on VoodooVox, please visit www.voodoovox.com. About Jones MediaAmerica Jones MediaAmerica (JMA), a division of Jones Media Group, is the leading independent Network Radio advertising sales organization in the United States. Our networks reach millions of American consumers every week with the best in entertainment, information and sports programming. Our programming line-up includes Bob Kingsley's Country Top 40, Neal Boortz, Motor Racing Network (The Voice of NASCAR), Wendy Williams, Al Franken, BeBe Winans, Stephanie Miller, Randi Rhodes, Sports USA Radio, Clark Howard, Lia, and many more. Other represented clients include the Associated Press, Media Monitors, Jones Radio Networks, and more. |
