| [October 03, 2007] |
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Boing Boing Announces Boing Boing TV
SAUSALITO, Calif. --(Business Wire)-- The co-editors at Boing Boing, one of the world's most popular and influential blogs, and Federated Media Publishing Inc. today launched Boing Boing TV (tv.boingboing.net). Boing Boing TV features daily video reports three to five minutes long that are as insightful and entertaining as the wildly popular blog. Boing Boing TV will be available anytime, on demand, free of charge.
"Boing Boing began in 1989 as a paper 'zine that we later expanded into a blog and podcast, and BoingBoing.net now has more than 7.5 million page views a month, with over three million RSS subscribers," said Mark Frauenfelder, co-founder of Boing Boing. "Boing Boing TV is the next logical step in that evolution."
"Boing Boing fans can expect the same curious and irreverent exploration of the world they find on the blog, but now through video," said Xeni Jardin, co-founder of Boing Boing and co-host of Boing Boing TV. "Internet culture, DIY technology, geeky curiosities -- they're all in the mix."
Boing Boing TV was created in partnership with DECA (www.deca.tv), the newly announced digital entertainment studio that creates, finances, markets, and distributes digital entertainment properties.
"We are thrilled to partner with the extremely talented editors of Boing Boing to create Boing Boing TV -- high-quality programming made specifically with the digital experience in mind," said Michael Wayne, CEO and co-founder of DECA. "We look forward to distributing Boing Boing TV broadly across multiple platforms and to extending the world-class Boing Boing brand in new and exciting ways."
Through Federated Media Publishing, which connects marketers with the Web site, Boing Boing TV attracted three-month sponsorships that include in-stream video advertising, pre-show announcements and millions of ad impressions on BoingBoing.net.
"We believe in independent, high quality video on the web," said John Battelle, founder and CEO of Federated Media. "Boing Boing is a seminal brand in the conversational media world, and we're proud to be part of its ongoing expansion into television."
Boing Boing TV is represented by International Creative Management (www.icmtalent.com), one of the world's largest talent and literary agencies. ICM assisted in brokering the deal between DECA and Boing Boing.
Boing Boing TV video will be licensed under a Creative Commons License permitting non-commercial sharing with attribution. (http://creativecommons.org/licenses/by-nc/3.0/)
About Boing Boing
Boing Boing is co-edited by Cory Doctorow, Mark Frauenfelder, Xeni Jardin and David Pescovitz. Boing Boing Gadgets is edited by Joel Johnson. By Comscore's measure, Boing Boing is among the five most-visited blogs on the web. BoingBoing.net launched in 2000, and Technorati's list of most influential blogs -- based on how many other sites link to that blog -- now places Boing Boing at #2. According to Google, more than 600,000 other sites link to Boing Boing. Forbes voted it "best of the web" among tech blogs, as did BusinessWeek. AdRants, ad exec Steve Hall's blog, said that if Boing Boing covers your ad campaign, it's gone viral. It was a 2006 Bloggies winner for Best Group Blog and Lifetime Achievement and a 2006 Webby Awards nominee. In a 2006 article, The New Yorker described Boing Boing as "a technology blog that is read by geeks the world over."
About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting. For more information, please go to http://www.federatedmedia.net.
About DECA
DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at Sony Pictures, ABC, and Yahoo! Music. DECA uniquely identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, Calif., the company is backed by Mayfield, General Catalyst, and Atomico. More information can be found at www.deca.tv
About International Creative Management
International Creative Management, Inc. (ICM) is one of the world's largest talent and literary agencies, with offices in Los Angeles, New York and London. A cornerstone of the entertainment industry for more than three decades, ICM represents creative and technical talent in the fields of motion pictures, television, publishing, music, live performance, commercials and new media. www.icmtalent.com
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