Thailand: Coca-Cola launches end-of-year lucky-draw and redemption campaign
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[October 03, 2007]

Thailand: Coca-Cola launches end-of-year lucky-draw and redemption campaign

(Thai Press Reports Via Thomson Dialog NewsEdge) Section: Corporate News - Coca-Cola has launched a major end-of-year lucky-draw and redemption campaign called "Coke - Chances for Everyone". The campaign offers prizes worth more than Bt6.5 million and is backed by a Bt30-million advertising and publicity budget. It began on Monday and runs to December 15.



The promotion offers lucky draws for five Mazda 3 sports cars worth Bt899,000 each and 150 Samsung U600 mobile phones worth Bt13,900 each.

Consumers may also collect 10 bottle caps or can ring pulls and redeem them for a Samsung C140 mobile phone that comes with a 300-baht True Move phone card for only Bt1,190. A lucky draw for the Mazda 3 sports cars will be held every two weeks for the duration of the promotion and each week for the Samsung U600 mobile phones, with the first draw on October 15.



To participate, consumers must send one bottle cap or ring pull from a Coke, Coke Zero, Coke Light, Fanta or Sprite drink that has printed on the underside "Take a Chance or Redeem". They should place it in an envelope along with their name, address and telephone number and send it to "Coke - Chances For Everyone", to PO Box 9, Pathum Thani 12000.

Copyright 2007 Thai News Service, Source: The Financial Times Limited

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