[September 24, 2007] Presensoft IM Caller ID Unlocks New Business Opportunities with Major Breakthrough in Instant Messaging Security Tweet HOUSTON --(Business Wire)-- Presensoft(TM) Inc., a leading provider of security solutions for public instant messaging (IM) communications, today launched Presensoft IM Caller ID, a breakthrough in instant messaging security. Presensoft IM Caller ID prevents identity hijacking and guards against information leaks by authenticating both internal and external IM users. Only Presensoft IM Caller ID protects the integrity of IM correspondence by verifying the identity of each user. Presensoft IM Caller ID, paired with the company's flagship Presensoft IM Policy Manager, offers the industry's first fully encrypted and authenticated solution for public IM communications, suitable for the transfer of credit card information, bank statements and other highly confidential data. By offering true authentication on public networks, Presensoft IM Caller ID allows businesses to move instant messaging beyond B2B. For the first time, highly regulated companies can build trusted relationships with the community of an estimated 200 million active IM users worldwide, providing a new means of personalized service and instant communication. Presensoft IM Caller ID Raises the Standard for Instant Messaging Security Presensoft IM Caller ID is the first and only solution to eliminate anonymity as the primary security threat in the realm of public instant messaging. Other IM security products have the ability to perform only basic "IM Hygiene" functions, such as logging conversations and restricting IM usage. "Presensoft IM Caller ID goes beyond existing security solutions to unlock the full potential of instant messaging for all business communications - B2B and B2C," said David Pulaski, CEO, Presensoft Inc. "With Presensoft IM Caller ID and the enhanced version of Presensoft IM Policy Manager, we are taking a major step forward in the effort to build trust in the traditionally un-trusted world of instant messaging." New U.S. Federal regulations require companies of all sizes to control e-mail, instant messaging and electronic documents. Without the authentication provided by Presensoft IM Caller ID, businesses communicating with customers via instant messaging in health care, financial and other highly regulated industries are at risk of violating security and compliance regulations. Presensoft IM Caller ID Ensures Return on Instant Messaging (ROIM)(TM) Companies can spend millions of dollars in legal fees because their attorneys spend countless hours sorting through electronic conversations in response to lawsuits. Presensoft IM Caller ID allows organizations to save money by pin-pointing authenticated users' exact conversations, reducing the amount of data that must be reviewed manually. Through user verification offered exclusively by Presensoft IM Caller ID, companies also save money by preventing lawsuits regarding information leaks and messages hidden through malicious screen name modification. "At Presensoft, our goal is to promote trust, opening doors for new business opportunities and faster communication. Along with authenticating and securing B2C instant messaging, we're also raising the bar in the B2B marketplace, giving financial and energy traders the ability for the first time to 'finish the trade' in the IM window," said Pulaski. "Right now our competitors' products limit certain user groups from using IM because they simply don't have the technology to meet governmental regulatory standards. They can't secure it, so they have to restrict it." Presensoft IM Caller ID Leverages Existing Investments with Vendor Agnostic Approach Presensoft IM Caller ID is vendor agnostic, and may be used in addition to other IM applications such as FaceTime(R), Akonix(R), and Symantec IM Manager(TM). Presensoft IM Caller ID is compatible with MSN(R) Messenger, AIM(R), ICQ(R) and Yahoo!(R) Messenger.* Microsoft Live Communications Server support is scheduled for release before the end of the year. * Presensoft also launched an upgrade to Presensoft IM Policy Manager, which directly integrates with Presensoft IM Caller ID. Presensoft IM Policy Manager is the winner of the Info Security Product Guide Product Excellence Awards 2007 for Customer Trust in Instant Messaging Security and Security Solutions for Finance. The enhanced version of its flagship product includes improved network security integration, "always on" internal encryption, seamless external encryption and personalized disclaimer technology. IM Policy Manager maintains full audit records and enables centralized policy control and reporting for easy IT management. Presensoft to Hold IM Security Webinar Presensoft will hold a free online webinar focused on IM security and emerging opportunities for business communications made possible by Presensoft IM Caller ID, Presensoft IM Policy Manager and Microsoft(R) server technologies. The webinar, Trust Through Presence: Reducing Risks In Real-Time Messaging," will be held on October 3, 2007. To register, visit www.presensoft.com. Topics to be discussed: -- Enforcing Legal Standards -- Protecting Employees, Customers & Shareholders -- Ensuring Return on Instant Messaging (ROIM)(TM) -- Enhancing Productivity with "Business Only" IM Use -- Leveraging Existing Technology Investments More information on Presensoft IM Caller ID and Presensoft IM Policy Manager can be found on the web at www.presensoft.com, or by e-mail at [email protected]. About Presensoft Inc. Presensoft Inc. is a leading provider of IM management solutions that offers the most advanced technology available to meet any organization's IM security, archiving and compliance needs. Presensoft's versatile solution logs IM for in-house records and legal compliance, while encrypting information to protect sensitive data. Presensoft Inc. enables sales, support, marketing and trading executives to profit from the mega trend of "presence-based technology." Learn more about Presensoft at www.presensoft.com. * The product or service names referred to above are the registered trademarks of their respective owners. [ Back To TMCnet.com's Homepage ]