| [September 20, 2007] |
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mywaves and Versaly Entertainment Team Up to Offer 'Fast Lane' Mobile Video-On-Demand Programming
SEATTLE --(Business Wire)-- Vmbc.tv, the video business unit of Versaly(R) Entertainment and a leading aggregator and distributor of mobile video-on-demand (MVOD) programming, today announced it has entered into an agreement with mywaves, the premier mobile video destination for consumers, to offer the highly successful "Fast Lane" mobile video-on-demand channel to mywaves users.
Vmbc.tv will make available to the global mywaves audience, Fast Lane mobisodes that feature content geared towards 18-34 year old males and are sponsored by premier brands such as Puma, AT&T and Castrol GTX. Fast Lane has streamed over 2 million mobile video-on-demand clips to consumers in the first nine months of this year. By adding Fast Lane on mywaves, Vmbc.tv projects surpassing 4 million views in 2007.
"Fast Lane mobisodes are perfectly suited for mywaves users, who are looking for fresh, funny, action-packed, high-quality video content on their phone," said Matthew Feldman, president and CEO of Versaly.
"Fast Lane is a great addition to our line-up of channels. mywaves is providing the ideal portal for advertisers of Fast Lane programming to connect with today's increasingly mobile consumer, the hard-to-reach 18-34 year old male; which is our primary demographic," said Rajeev Raman, CEO and founder of mywaves.
Vmbc.tv's Fast Lane programming will include sketch comedy, soccer, full-contact fighting, cars, sexy girls and much more; and will be updated twice weekly. Like all mywaves content, these new mobisodes will be available for free at mywaves.com.
About Versaly Entertainment and Vmbc.tv
Vmbc.tv (Versaly Mobile Broadcasting Company), the video business unit of Versaly(R) Entertainment, is a leading mobile media and entertainment company that aggregates, produces and distributes compelling mobile video-on-demand programming to wireless carriers in the USA and throughout the world with a combined subscriber base exceeding one billion consumers. For more information, please visit http://www.vmbc.tv and www.versaly.com.
About mywaves
mywaves is the fastest growing, carrier independent mobile video company that delivers Web video entertainment to mobile phones around the world. mywaves allows content owners and brands to create and deliver mobile video channels to handsets regardless of service provider and makes it easy for consumers to personalize their mobile entertainment lineup to watch anytime, anywhere. Since its launch earlier this year, more than one million people in more than 140 countries on nearly 400 carriers are tuning into the 100,000 channels on mywaves to see what's playing. For more information or to sign up for mywaves, go to www.mywaves.com.
Copyright (C) 2007 Versaly Games, Inc. All rights reserved. Versaly, the Versaly logo, Vmbc.tv and the Vmbc.tv logo are trademarks of Versaly Games, Inc. Other product and company names herein may be trademarks, registered trademarks or service marks of their respective owners.
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