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CIM Forum: Customer Interaction Management (CIM) Forum Launches in Europe; Nationwide, Easily.co.uk and Promethean join forces for inaugural event on 3rd October to share customer service best practice
[September 18, 2007]

CIM Forum: Customer Interaction Management (CIM) Forum Launches in Europe; Nationwide, Easily.co.uk and Promethean join forces for inaugural event on 3rd October to share customer service best practice


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:18092007

London, UK -- CIM Forum (www.cimforum.org), the international business
and technology consortium focused exclusively on better managing online
customer service, today announces its inaugural event in the UK, to
mark the launch of the CIM Forum Europe. Taking place on 3rd October
2007, "Setting the Course for an Exceptional Customer Experience" will
bring together companies with visionary online service and support
operations, such as Nationwide, Promethean and Easily.co.uk, to share
best practice in customer care and support.

The launch event will open with a keynote presentation from Professor
William H. Dutton of the Oxford Internet Survey (OxIS), one of the UK's
leading experts on the internet's impact on everyday life in Britain.

Professor William H. Dutton will present the results of the OxIS 2007
report into the changing landscape of internet access, use and
attitudes in Britain.

A panel session, with participants from Nationwide, Easily.co.uk and
Promethean, will then explore the current issues, challenges and
approaches to customer service and discuss how companies can achieve
best practice.

"In today's highly commoditised business markets, customer satisfaction
has become the single most influential factor driving the acquisition
and retention of customers," said Sean O'Connell, Director of European
Marketing for Talisma, sponsor of the CIM Forum. "As consumers move
online and become increasingly sophisticated, delivering an exceptional
service will be the only way for companies to differentiate themselves.

The launch of the CIM Forum in Europe will provide a valuable platform
for businesses to share insight and knowledge."

The expansion of the CIM Forum into Europe follows the successful
launch of the consortium in North America, in July 2006, by founding
members Epson, IBM, Microsoft, Outsell, Pitney Bowes and Sprint.

The launch event for CIM Forum Europe, hosted in partnership with
MyCustomer.com, will take place from 5.30pm to 7pm at the Soho Hotel,
London W1. For more information, please contact Julia Brandt on 01753
834571 or visit http://www.cimforum.org/misc.aspx?id=174 to register
for the event.

About CIM Forum

Combining extensive Customer Interaction Management (CIM) experience
with knowledge and insight gleaned from millions of customer
interaction sessions, The CIM Forum explores thought leading topics,
proven best practices, technical infrastructure and key performance
indicators associated with creating consistently positive customer
experiences.

The CIM Forum is comprised of industry-leading business and technology
organisations, including its founding members AOL, Dell, Microsoft,
Epson, Pitney Bowes, eBay, Outsell and Sprint. It is sponsored by
Talisma Corporation (www.talisma.com), a leading provider of
integrated, multi-channel CIM solutions. The CIM Forum will continue to
grow by adding associate members with valuable industry experience and
knowledge. Future members are invited to participate in discussion
groups; engage in forums, conferences and seminars; and work directly
with industry technical editors and analysts.

About Talisma

Talisma is the leading Customer Interaction Management (CIM) software
solution provider enabling organisations globally to deliver an
exceptional online customer experience while dramatically increasing
their efficiency and effectiveness. Talisma's customers include Aviva,
British Army, Carphone Warehouse, Canon, ChevronTexaco, Citibank,
Dacorum Borough Council, Daimler-Chrysler, Dell, DHL, E.on, EPSON,
Ericsson, Intuit, John Lewis, Microsoft, P&O Ferries, Pitney Bowes,
Siemens, Sony, NHS University Hospital of Leicester and Xchanging.

Talisma is headquartered in Bellevue, Washington and has offices
located across Asia-Pacific, Europe and North America. For more
information, visit www.talisma.com.

CONTACT: Kellen K. Davison, Talisma Corporation
Tel: +1 425 688 3888
e-mail: kellend@talisma.com
Louise Andrews, Wildfire PR
Tel: +44 (0)20 8339 4420
e-mail: Louisea@wildfirepr.co.uk

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provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
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Copyright 2007 M2 Communications Ltd.

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