[September 16, 2007] FUTURE GROUP TO REINVENT 15 PRIVATE LABELS (as power brands, with an investment of Rs60-100 crore) Tweet (India Business Insight Via Thomson Dialog NewsEdge) The Future Group is relaunching 15 private labels of its retail subsidiaries Big Bazaar and Pantaloon Retail into power brands, by re-positioning them as standalone stores across India. The group has appointed Future Brands to carry out the relaunching of the private labels through new branding, communication strategies and advertising campaigns. The Group will invest Rs60-100 crore for the relaunch. Copyright 2007 Informatics (India) Ltd, Source: The Financial Times Limited [ Back To TMCnet.com's Homepage ]