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SEMDirector Builds Out Executive Team by Hiring Anthony Risicato to Run International Business
SAN DIEGO --(Business Wire)-- SEMDirector, the leader in search marketing automation, announced today that interactive industry veteran Anthony Risicato is joining the company as vice president of display analytics and general manager of International. Risicato has a deep background in the advertising industry, both in the United States and internationally, through his work at DoubleClick, the premier provider of digital marketing technology and services, and at Innovation Interactive, a search-centric digital marketing services company.
"We are pleased to add an executive with Anthony's depth and experience to our team to help cement SEMDirector's position as the leading search marketing automation provider in the U.S.," said Russ Mann, chief executive officer of SEMDirector. "Given the global nature of our Fortune 500 client base, it is important for SEMDirector to expand its ability to serve international clients, an area where Anthony has highly relevant experience."
At DoubleClick, Risicato ran International Operations, building the business to $50 million in revenues in the span of four years. More recently, he was senior vice president and general manager at Innovation Interactive, where he managed the company's search, domains and advertising networks, which represent over 50 percent of company revenues. Risicato holds a B.A. in English, Education and Psychology from Pace University.
"There is high demand for solutions that can handle not only the complexity of large, global search programs but also manage all interactive marketing from an analytic and performance reporting standpoint," said Risicato. "I joined SEMDirector, which already has the most robust end-to-end reporting and analytics platform for managing search in large Fortune 500 advertisers, to help expand this platform in order to enable large advertisers to evaluate the effectiveness of certain forms of media in the global marketplace."
Risicato will be based in New York. For more information on SEMDirector's management team, please visit http://www.semdirector.com/aboutManagement.shtml.
About SEMDirector, Inc.
SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector's growing customer list includes some of the world's best known brands in high tech manufacturing, electronics, media & publishing, travel and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, visit http://www.semdirector.com or call 858.397.1500.
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