TMCnet News
Emdigo and Finola Hughes Make Everyday Glamour Mobile with ``Style Kick'' at Fashion Week 2007NEW YORK --(Business Wire)-- Leading mobile software and technology company Emdigo Inc. and actress and fashion commentator Finola Hughes today announced the new mobile application Style Kick(TM) with Finola Hughes at Fashion Week 2007. Available in mid-October, Style Kick with Finola Hughes will deliver fresh fashion trends and news from Finola herself to handsets of girls and women age 14 and up. The application will initially be offered exclusively on Verizon Wireless. "Fashion is everywhere and I'm happy to see that reflected in the ubiquity of the availability of Style Kick," said Hughes. "Modern women are on the go but still want to keep up with the latest trends to look their best. With Style Kick by Emdigo, our subscribers will always have the most current fashion news at their fingertips, no matter where they are." Like a traditional magazine, Style Kick with Finola Hughes will offer subscribers inside information on new looks, as well as fashion tips and trends. Style Kick will deliver four categories of content, including Let's Be Real, (designer looks at affordable prices), Featured (outfits and/or accessories), Latest Trends (new looks, styles and color palettes by season) and Runway 3D (a 3D display of the hottest outfits today, brought straight to your handset). The images, comments and insights will be delivered via subscription to the consumer's cell phone on a bi-monthly basis. With credits in both film and television, Hughes is beloved for her daytime television roles, winning multiple Daytime Emmy awards for her performances. She is currently the host of How Do I Look on the Style network, which has been airing since 1994. "Emdigo is proud to partner with Finola to bring her style expertise to a platform that is an essential part of women's busy lives," said Emdigo President Steve Gleitsmann. "Through Style Kick with Finola Hughes, Emdigo is launching a new type of magazine that is highly portable and easily updated, two elements that make it a sure hit when combined with the popularity of Finola's style advice." Pricing and Availability Style Kick with Finola Hughes will be initially available for download exclusively from Verizon Wireless. Subscription costs $3.99/month and will be billed directly by the carrier. About Emdigo Inc. Emdigo Inc. is a leading mobile software and technology company that is introducing some of the most compelling mobile lifestyle and messaging products available today. Its groundbreaking content platform enables the Company to provide a new and future-proof generation of mobile products that offer greater visual appeal, usability and customizability than today's common content offerings. Emdigo is a California Corporation with offices in Silicon Valley, Beijing and Tokyo. To learn more about our products and us come visit us on the Web at www.emdigo.com. About Finola Hughes Finola Hughes' multi-faceted career has grown exponentially over the years. From film to television, from jewelry designer to style expert, Finola impresses all with her talent, knowledge and impeccable fashion sense. The Finola Hughes brand continues to flourish. As a working mom, Hughes knows what women want & need and how it fits into their daily lives. Hughes shines as the host of The Style Network's number one rated series "How Do I Look?" and has been seen on national television shows including Good Morning America, Regis & Kelly, Access Hollywood, Fox News and many others. She is frequently called upon for her style insight by renowned publications ranging from TV Guide to Soap Opera Digest to Fashion Week Daily. Emdigo is a trademark or registered trademark of Emdigo Inc. in the United States and other countries. All other product names may be the service marks, trademarks or registered trademarks of their respective holders. |
