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Tipped: New online/mobile community lets you locate, review and recommend businesses and services via PC and mobile!
[September 05, 2007]

Tipped: New online/mobile community lets you locate, review and recommend businesses and services via PC and mobile!


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:05092007

London, UK -- Launching today, Tipped.co.uk is a new site enabling
consumers to separate the best places, businesses and services in the
UK from the worst.Offering a powerful mix of local search, customer
reviews and social networking, the service is also optimised for mobile
devices - a UK first for a service of this kind. From florists to
mechanics, nightclubs to solicitors, Tipped can help users make
informed choices, even when on the move.

Totally free of charge, Tipped enables users to discover new,
interesting places and reliable businesses and services, quickly and
easily and then find out more from people who have actually tried them.
Its special filter system means listings can be searched or browsed via
location, category, type, name and/or tag.

Tipped is a social network with a purpose. It enables users to tap into
the recommendations of their network to help make better decisions
about local businesses, to keep up to date with their friends' tips and
access their favourites at home or on move with Tipped Mobile.

Other exciting Tipped features enable you to:

-View friends' up-to-the-minute tips with Tip Stream

-Send a venue to a mobile - complete with map

-Quickly identify places which have been reviewed by friends or
friends of friend

-See who's tipping the most and what they are reviewing in "Top
Tippers"

- Email a listing or someone's review to a friend

Founded by Joel Brazil, ex-head of mobile for Microsoft UK's online
services group, Tipped.co.uk already boasts 4,000 unique users gained
from beta testing and word of mouth recommendations, and its popularity
looks set to soar.

"The potential for an online review community, which also encompasses
mobile, is huge. 25 million UK internet users search for local
businesses online each month, we recognised that often consumers are on
the move when they need to locate a business or service, hence the
thinking behind Tipped mobi," said Joel Brazil.

"Tipped is the ultimate review community. With a wealth of business
categories and a mobile interface, it has been built from the ground up
to offer an easy-to-use service with all the features and functionality
that users have been crying out for so they can find whatever they
want, wherever they are," he continued, "With the number of regular UK
mobile internet users set to increase from 10 to 30 million over the
next four years, we hope that the Tipped community grows and creates
value for all consumers."

"World renowned restaurants such as the likes of Heston Blumenthal's
Fat Duck, Jamie Oliver's Fifteen and regular celeb haunt, The Ivy,
obviously have no problems getting their fair share of publicity, but
what about all the other, well-deserving contenders out there? That's
the beauty of Tipped. It gives anyone the opportunity to review
anything they like and helps uncover some real hidden gems, or avoid
potential disasters!"

About Tipped

Tipped is the fun and easy way to share tips on places in your local
area. A powerful mix of local search, customer reviews and social
networking, Tipped is available via PC and mobile handset.
http://.tipped.co.uk / http://tipped.mobi
Tipped is the brainchild of former head of mobile for Microsoft UK's
online services group, Joel Brazil. Acting CTO, Richard Stobart is
founder and CEO of software developer Unboxed Consulting who's clients
include Easynet, Sky Broadband and UK Online.

CONTACT: Nicky Atkins, MUSTARD PR
Tel: +44 (0)1628 502600
e-mail: [email protected]
Andrew Durkin, MUSTARD PR
Tel: +44 (0)1628 502601
Fax: +44 (0)1628 502609
e-mail: [email protected]
WWW: http://www.mustardpr.com
WWW: http://tipped.co.uk
WWW: http://tipped.mobi

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provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
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Copyright 2007 M2 Communications Ltd.

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