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Sunplus Launches DVD SoC Solution SPHE8203A with DivX HD Playability
at IFA2007
(Wireless News Via Thomson Dialog NewsEdge)
Sunplus Technology Co., a consumer IC design company, has launched its
new generation DVD player platform - SPHE8203A - which is the world's
first SoC solution to support DivX high definition content playback.
Sunplus will demonstrate SPHE8203A and its reference design at IFA
2007, during Aug. 31-Sep. 5.
Sunplus' SPHE8203A DVD turnkey solution has plenty multimedia added-on
features, such as DVD servo control, MPEG1/2/4 video decode,
MP3/AAC/PCM audio decode, USB and card reader functions, DVB transport
stream demultiplexing, and HDMI 1.2 compliant transmitter. The superior
compression and performance of DivX HD enables consumers to enjoy true
HD A/V entertainment with legacy DVD-9 discs on SPHE8203A-inside DVD
players, at a price point which is much more cost-effective than
next-generation blue-laser players.
SPHE8203A also supports many advanced features such as built-in
up-scaler, 3D de-interlacer, and 1080p HDMI transmitter which make it
easier to directly connect DVD player to any Full-HD TV. With the
on-chip DVB transport stream demultiplexer and rich I/O configurations,
more feature-up applications, such as A/V receiver, can be built-up
with SPHE8203A easily.
"We are excited to work with Sunplus to offer a solution to market that
will enable our customers to support the playback of DivX HD content,"
said Kevin Hell, Acting CEO of DivX, Inc. "Thanks to the strong growth
in HD recording devices and the emergence of sites with high-quality,
HD content, there has been a recent explosion in the amount of
compelling HD content available in the DivX format. We look forward to
bringing the DivX HD experience beyond the PC and enabling consumers to
enjoy their contents on a wide variety of devices through Sunplus' new
SoC solution."
"We're delighted to continue our strong and mutually beneficial
relationship with DivX Corp. to bring SPHE8203A, the world's first DVD
SoC solution to support DivX HD contents," said Ho-Jung Ou, the
president of Sunplus' Home Entertainment Business Unit. "By combining
DivX's excellent HD technology and Sunplus' leading-edge video/audio
codec technology, we can offer OEMs, ODMs, and brand-name makers the
most cost-optimized DVD solution with the best image quality."
"Sunplus keeps developing IC and system solutions that meet the
leading-edge technology and standards in the market. We look forward to
seeing consumers surprised as they experience the amazing video quality
presented by the DVD players embedded with Sunplus new generation DVD
SoC solution, SPHE8203A," said C.C. Huang, the chairman and CEO of
Sunplus.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright 2007 Wireless News
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