AD SPENDS RISE ON PROLIFERATING MEDIA (by 30 to 40 percent when compared to the media costs in 2005)
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[August 20, 2007]

AD SPENDS RISE ON PROLIFERATING MEDIA (by 30 to 40 percent when compared to the media costs in 2005)

(India Business Insight Via Thomson Dialog NewsEdge) Media proliferation has led to increase in advertisement spend by 30 to 40 percent when compared to the media costs in 2005.

The increase in television channels and print media, besides the use of Internet, radio and mobile phones for advertising has contributed to the fragmentation in the media.

Thus, the advertisers have to invest more to increase the frequency of the advertisements and air more advertisements to reach their target customers.

Copyright 2007 Informatics (India) Ltd, Source: The Financial Times Limited

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