[August 15, 2007] AdMob Launches Mobile Ad Unit for Apple iPhone Tweet (Wireless News Via Thomson Dialog NewsEdge) AdMob, a mobile advertising marketplace, announced that it has launched a new advertising unit to help brands and companies reach the hundreds of thousands of new Apple iPhone users and take advantage of the unique capabilities of the iPhone. The new ad unit will also help AdMob's network of over 2,000 publishers monetize their iPhone traffic, with fifteen publishers already signed up who develop iPhone-specific content. AdMob's ad servers will now recognize iPhone users and serve iPhone-specific advertisements. The new unit leverages the core technologies available for the iPhone, including mapping technology for location-based advertisers. AdMob developed the new ad unit after fielding requests from its advertiser communities looking to reach early adopter audiences. Equally interested was AdMob's publisher community who experienced increased traffic from iPhone users and urged AdMob to develop an ad specifically for the device. "What we built takes advantage of the targeting capabilities of our platform and the unique capabilities of the iPhone to deliver rich, mobile-specific advertisements. This new user functionality - from an advertisement - is exactly what mobility is all about," said AdMob CEO Omar Hamoui. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright 2007 Wireless News [ Back To TMCnet.com's Homepage ]