KFAR SABA, Israel, August 3 /PRNewswire/ -- With the introduction of the iPhone in late June, and ads that

claim that the iPhone is "not a watered-down version of the Internet, or the
mobile version of the Internet...It's just the Internet on your phone", and
despite the iPhone lacking a number of significant parts that would complete
the full Internet experience, the whole market is finally starting to pay
attention to what the majority of mobile users really want - the real
Internet with the closest possible surfing experience as their PC.

While many mobile browsers have gained popularity by operators and
content providers alike, they have not made the mobile user's experience a
much better one. Typically, such browsers cannot handle rich Web
functionality as well as presentation of the content that was originally
designed for large screen display in the best way possible. In addition, in
some cases users have to download a client (if such a version exists for
their specific mobile phone) in order to be able to surf the Internet. But
even then, the content is limited; users may get only parts of a Web site, or
an error message, and in any case they will need to scroll down quite a bit
to find what they are actually looking for, thus resulting in a frustrating
experience.

Following more than seven years of research and development, InfoGin, the
pioneer and established market leader in the field of Web to Mobile content
adaptation, has fulfilled its promise to deliver the ultimate Internet
experience on any mobile device.

InfoGin's unique solution is based on the fundamental understanding that
in order to automatically adapt Web content to any mobile device (such as:
PDAs (HTML), i-Mode (i/cHTML), WAP 1.X (WML 1.X), WAP 2 (WML 2.0) and more,
with support for more than 4000 mobile phones), there must be a content
analysis phase to understand the visual aspects of the Web page first.

Unlike other enabling solutions, the InfoGin platform is an entirely
server-based solution, which does not require the user to download any
additional application or browser. As a result, InfoGin's technology works
with any mobile browser so even if you will use the iPhone and browse the
Internet through the InfoGin platform, you will have a much better surfing
experience. InfoGin's platform optimises the download time by compressing and
caching as well as converting the Web's rich functionality, which the iPhone
safari browser does not support as well.

InfoGin's patented technology automatically and in real-time analyzes the
content of the Web page and determines the meaning of each and every object
in the page. The objects are then prioritized according to their importance.
A functionality layer handles the web page's functionality and behavior, an
adaptation layer reformats the content according to the device's physical and
network characteristics and an optimization layer reduces the latency and
download-time by using optimization techniques including compressions and
caching. This way, the surfing experience is brought to the best possible
level, which looks and feels as if the Web page had actually been customized
manually for the specific device. A Smart Navigation layer is presented on
top of the content to allow the end user to navigate and browse in the
simplest way to simulate the real Web experience. The end user can reach the
desired content with a minimum number of clicks via direct access to Web page
sections, such as the navigation bar, log-in form, search form and so on.

InfoGin has already established an international track record with its
Web to mobile content adaptation platform in North America, Europe and Asia
with the top-tier operators and mega content aggregators. To date, the best
testimony for the company's successful commercial deployments and for mobile
user interest is the continued growth of usage and the significant increase
in the number of active users each and every month.

"InfoGin has offered the industry a technological breakthrough in opening
up walled gardens and facilitating rapid content adaptation for 'seamless
transference' of PC to mobile Internet surfing experience. The adoption of
InfoGin's technology has demonstrated growth in average monthly customer
usage attributed to increased content variety, improved content quality and
enhanced user experience. Current deployments have shown penetration of more
than 65% of active data users within the first six months and spiraling
increase in HTTP requests. More importantly, in today's highly competitive
environment, InfoGin's solution has soared to as high as 80% savings in
operational costs in content provisioning". Frost & Sullivan's Industry
Analyst, Pete Nuthall

The company will soon announce its recent wins with mega players of the
mobile industry in Europe, the US and Asia.

InfoGin is dedicated to developing technologies that dramatically reduce
the time-to-market of new mobile services, while maximizing the efficiency,
the quality and the experience of mobile content delivery to any mobile
device.

Established in April 2000 by Eran Wyler, InfoGin is headquartered
in Kfar-Saba (near Tel Aviv), Israel.

About InfoGin

InfoGin is a world leader and pioneer in the field of Web to
Mobile content adaptation, enabling mobile users to access any Web site they
desire, optimized to their mobile device.

Established in April, 2000, InfoGin is headquartered in Israel.
For more information, visit http://www.infogin.com.

InfoGin

Media enquiries: Skywrite Communications, infogin@skywritecomms.com, Tel: +44-(20)-7608-4650

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