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Strategy Analytics, Inc.: Strategy Analytics: Samsung Becomes the World's Second Largest Mobile Phone Vendor in Q2 2007
[August 03, 2007]

Strategy Analytics, Inc.: Strategy Analytics: Samsung Becomes the World's Second Largest Mobile Phone Vendor in Q2 2007


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:02082007

Boston, MA - According to the latest research from Strategy Analytics,
global mobile phone shipments grew a modest 11 percent year-over-year,
to reach 258 million units in Q2 2007. Samsung overtook Motorola for
the first time, to become the world's second largest handset vendor.

Neil Mawston, Associate Director at Strategy Analytics said, "Total
global cell phone shipments have continued to slow down this year, but
Samsung is speeding up. A combination of aggressive marketing and an
attractive 3G device portfolio has driven Samsung into second position
for the first time ever. Its 48 percent annual growth has come partly
at the expense of Motorola, whose lackluster product portfolio across
all tiers urgently needs refreshing."

Bonny Joy, Analyst at Strategy Analytics, added, "The second quarter of
2007 was not just about Samsung. Nokia hit a record 39 percent share,
as it remained dominant in emerging markets. We expect Nokia to surpass
40 percent in the second half. Meanwhile, Sony Ericsson captured 10
percent of the global market, to register its best ever performance
since the merger in 2001. Demand for its J, K and W Series phones
remains high."

Other findings from Strategy Analytics' Q2 2007 Global Handset Market
Share Update report include:

- Apple shipped 0.3 million iPhone units worldwide, for a tiny 0.1
percent share. We predict this ratio will approach 1 percent by the end
of 2007;

- LG achieved an 11 percent operating margin. This was its highest
level for 5 years.

For a table, "Global Mobile Phone Shipments and Market Share-Top Five
Vendors," see www.strategyanalytics.com/press/PR00456.htm

About Strategy Analytics:

Strategy Analytics, Inc., a global research and consulting firm,
provides timely insights and strategic business solutions to companies
operating at the convergence of information, communications and
entertainment technologies. With worldwide headquarters in Newton, MA,
and principal offices in England, France and Germany, Strategy
Analytics focuses on market opportunities and challenges in the areas
of Automotive Electronics, Broadband, Telematics, Wireless Strategies
and Enabling Technologies. For more information, see
www.strategyanalytics.com.

CONTACT: Bonny Joy (US contact)
Tel +1 617 614 0708
e-mail: [email protected]
Chris Ambrosio (US contact)
Tel: +1 704 782 1957
e-mail: [email protected]
Neil Mawston (Europe/Asia contact)
Tel: +44 1908 423 628
e-mail: [email protected]

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
[email protected])).

Copyright 2007 M2 Communications Ltd.

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