| [August 02, 2007] |
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Nearly 2.5 Million Personalized Fairies Created at DisneyFairies.Com
NEW YORK --(Business Wire)-- As testament to the power of the Disney Fairies franchise, visitors to DisneyFairies.com have created nearly 2.5 million personalized Fairies since the site launched in January 2007, Disney Online announced today. The announcement was made in conjunction with the debut of the second Fairies book by author Gail Carson Levine, Fairy Haven and the Quest for the Wand. Levine's books and the Web site explore the world of Pixie Hollow, home to Tinker Bell and her friends, and are key elements to the Disney Fairies franchise.
At DisneyFairies.com, fans can explore Pixie Hollow with Tinker Bell, play online games with a variety of other Disney Fairies, read along and listen to chapter audio files from several Fairies books and stories, and create their very own personalized Fairy, complete with the ability to select Fairy wing style, clothing styles and colors, accessories, hair style and more. After creating and naming their Fairy, online guests can then share their Fairy with friends and family via e-mail, communicate with other kids who have made and published fairies on the site, and decorate a room in which their fairy will live.
"The response to DisneyFairies.com, and specifically the Create-a-Fairy feature, has been phenomenal," stated Paul Yanover, executive vice president and general manager, Disney Online. "The fact that nearly 2.5 million Fairies have been created in just a few months shows the power of word-of-mouth among young girls who really love this franchise."
Launched only a year ago, the Disney Fairies franchise has already surpassed $800 million in global retail sales. Over 300 Disney Fairies books have been published worldwide to date - the books are published in 51 countries and in 33 languages and have sold almost 6 million copies around the world. Fairy Haven and the Quest for the Wand is the sequel to the worldwide best seller Fairy Dust and the Quest for the Egg, which served as the cornerstone of the Disney Fairies franchise launch. Additionally, Disney Fairies magazine is currently available in 24 countries in the world with plans to launch in 11 additional countries by 2008; over 2.6 million copies of the magazine have sold globally. A wide range of Disney Fairies products have also captured the imagination of girls worldwide, including award-winning toys, fashion collections and home decor. Coming soon, a line of personal care, youth electronics, collectibles and stationery will round out the lifestyle offering.
About Disney Online
Disney Online (www.disney.com), a division of the Walt Disney Internet Group, produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. Disney.com also features Disney XD, a highly interactive broadband experience, that lets Disney.com guests create their own customized online channel with games, videos, music, and chat - all of which can be enjoyed simultaneously in an immersive environment.
In addition, Disney Online develops and publishes a range of online products and services including Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom Online, Disney Connection and Hot Shot Business.
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