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Former Borland Executive Joins MarketTools(R) as COO
[July 30, 2007]

Former Borland Executive Joins MarketTools(R) as COO

(Market Wire Via Thomson Dialog NewsEdge) SAN FRANCISCO, CA, July 30 / MARKET WIRE/ --

MarketTools, Inc. today announced
that Scott Arnold, former Chief Operating Officer (COO) of Borland
Software, has joined the company as COO. At MarketTools, Arnold will lead
the execution of the company's corporate strategy, collaborating with the
executive team on company-wide initiatives such as strategic ventures and
business development.

"Scott's expertise in accelerating company development and driving
operational strategies for Fortune 500 companies aligns perfectly with
MarketTools' current business needs," said Amal Johnson, CEO of
MarketTools. "By centralizing company operations with Scott, MarketTools
can better optimize its business performance, scalability and systems
infrastructure to enter the next growth phase."

"MarketTools is in an industry ready for change, with a tremendous
opportunity for innovation and leadership," said Arnold. "I'm looking
forward to being part of the expansion of the company's leadership position
as a true innovator in market intelligence and understanding."

About Scott Arnold

Scott Arnold brings exceptional experience in the technology and service
industries, along with expertise in strategy and driving profitable growth.
As a principal at McKinsey & Company and as COO of Borland Software, Arnold
has been involved with business transformation from young startups to
Fortune 500 companies. At Borland, he led the global sales, marketing,
product development, CTO, services, and corporate development
organizations, and successfully repositioned the company as a market leader
in Software Delivery Optimization (SDO). Prior to joining Borland, Arnold
co-founded and grew McKinsey's Silicon Valley Office and Global High Tech
and Telecom practices, most recently leading the firm's Technology Sector
on the West Coast. He holds an M.B.A. from Stanford Graduate School of
Business and a B.S. in Electrical Engineering from Duke University.

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies
and individuals the ability to continuously understand their target
customers through innovative approaches based on advanced technology,
research expertise, global market reach and an online panel community of
over 2.5 million individuals worldwide. MarketTools' full-range of research
applications and services provide organizations from Fortune 500 companies
to small businesses and non-profits with unique access to their target
markets to uncover unmet needs, reduce time to market and capture market
share. Further information:

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MarketTools Media Contact:
Rebekah Mitchell
415-933-6253Email Contact

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