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YALE UNIVERSITY: Yale Entrepreneurial Institute fosters student-initiated business ventures
[July 23, 2007]

YALE UNIVERSITY: Yale Entrepreneurial Institute fosters student-initiated business ventures


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:20072007

New Haven, Conn. -- The Yale Entrepreneurial Institute (YEI) is hosting
a new 10-week program designed to inspire, nurture and educate student
entrepreneurs, and demonstrate that resources available locally match
or better those in more celebrated hotbeds of entrepreneurship.

"While Yale recently has excelled at translating biotechnology research
from faculty members into businesses, students, particularly those
interested in areas other than biotechnology, have literally "taken
their business elsewhere" for apparent lack of resources," said James
Boyle of the Yale Office of Cooperative Research (OCR).

The YEI, established jointly between OCR and the Office of State and
New Haven Affairs at Yale, and supported by the School of Management
and the Faculty of Engineering, was designed specifically to keep new
student ventures in the area and to demonstrate that the University and
the region have resources comparable to those available elsewhere.

Spurred by an article in the Wall Street Journal that highlighted two
Yale students who moved their start-ups to Silicon Valley, John
Soderstrom, managing director of the Yale Office of Cooperative
Research, challenged his staff to see what was missing and what Yale
could do to make student businesses successful here in New Haven.

While first concepts of the program were a one- or two-day symposium,
the project rapidly expanded into the current 10-week program of
speakers, workshops and networking opportunities. Primary organizers of
the program are Boyle and Richard Madonna from OCR, Yale alumni Sean
Glass and Miles Lasater of Higher One, Rob Bettigole of Elm Street
Ventures, and Jennifer McFadden from the School of Management, who
serves as the Program Director.

Even in this first year, there was strong competition for the 12 intern
positions. Those students selected -- undergraduates and graduate
students-- presented business ideas that the directors saw as viable
and with potential for actual funding.

As a bonus, not only do the students have the chance to develop their
business, they also receive a stipend to facilitate their participation.

The program features 50 exceptional speakers, providing insights on the
high points and low points of developing and funding business. The
expertise comes from Yale faculty, lawyers, successful local
entrepreneurs and venture capital and angel investors.

The first phase of the program provided a crash course in business
formation and practice. Further sessions are addressing mentoring,
marketing and acquisition of startups by larger companies. During each
day, YEI participants have extensive opportunity for networking,
brainstorming, developing business plans, practicing pitches and
seeking seed and venture financing. The whole program team also
participates in "product testing."

Now well underway, projects are at various stages of development. Among
the span of businesses being developed are an automated "smoothie"
vending machine, called SmoothEase; a massively, multiplayer online
gaming platform, whose prototype has already been tested by 62% of Yale
undergraduates; a way to use functional magnetic resonance imaging, or
fMRI, as a way to develop accurate marketing surveys; and a social
venture for sustainable resources, called Bamboo Capital.

Full description on the program is at www.yale.edu/YEI where podcasts
by selected speakers are posted. A recorded discussion of the program
by its founders is also available at
http://streaming.yale.edu/opa/approval/yei_062007.mp3. For further
information, contact Jennifer McFadden at (203) 687-9379.

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