[July 22, 2007] China Mobile to Rebroadcast 2008 Olympics via Handsets Tweet (SinoCast China Business Daily News Via Thomson Dialog NewsEdge) BEIJING, July 23, SinoCast -- China Mobile Communications Corporation, the largest mobile telecom operator in the country, is looking at rebroadcasting the 2008 Beijing Olympic Games via mobile phones, referred Zhou Yi, head of the Olympics division of China Mobile, at the 2007 China value-added industry summit on July 17. The mobile carrier is likely to buy the right to rebroadcast the Olympics programmes, which also will be the first time the international Olympics organizing committee to sell such right to the new media, including mobile phone and Internet companies. Although Zhou did not reveal the specific capital the company will spend on the right, he said that the price the committee fixed was even higher than that the CCTV costs to broadcast the Olympics through TV. At the same time, Zhou aired that the operator was set to achieve the video hookup via the 3G network and likely to adopt HSPA (high-speed packet access) technology in order to guarantee the fluency and distinctness when users watching TV via mobile phones. Copyright 2007 Sinocast LLC, Source: The Financial Times Limited [ Back To TMCnet.com's Homepage ]