SCFCU Picks Onyx CRM

By David Sims

TMCnet Contributing Editor

 

Consona CRM, a vendor of customer management products, has announced that Charleston-based South Carolina Federal Credit Union, one of the largest credit unions in the United States, has selected Onyx CRM to be its go-forward "member relationship management" product across 23 branches.

As a community-chartered credit union with more than $1 billion in assets, South Carolina Federal supports more than 148,000 members, who own and belong to the nonprofit financial cooperative. According to Bonnie Ciuffo, CIO for South Carolina Federal, "the Onyx team 'had us at hello.'"

"The financial services industry has always been a key competency for Onyx CRM, with nearly 25 percent of our user base falling within this industry," said Tim Hines, vice president of product management for Consona CRM.


South Carolina Federal plans to implement the sales, service and marketing functionality within Onyx CRM v6.0. As part of the implementation, South Carolina Federal will build integrations between Onyx CRM, and several of the organization's existing business systems, including the company's Nortel (News - Alert) telephony system.

South Carolina Federal's use of Onyx will center around a comprehensive member profile, which will capture, record and synthesize critical member data, including financial accounts, personal relationships, service cases, and sale opportunities.

A couple months ago Consona CRM announced the release of Onyx Adaptive CRM Version 6.0, KNOVA v7.1, and Million Handshakes v4.5, "just 10 months after the company's entry into the customer relationship management market with the acquisition of Onyx Software Corporation," company officials say.

Jeff Tognoni, CEO of Consona Corporation, said their CRM product is pitched towards "medium- and large-sized businesses."

The Consona CRM release "presents a full suite of functionality," company officials say, including sales, service, support, and marketing automation; service resolution and knowledge management; business process management; and business intelligence.

The release includes the general availability of Onyx v6.0 and the release of both Knova v7.1 and Million Handshakes v4.5 to the division's customer base.

Onyx v6.0 includes several enhancements, including a SQL generation framework, new calendaring functionality, a robust user interface configuration framework, and a comprehensive group collaboration tool named Assignment Studio. The release also offers improved upgrade ability and referential integrity.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.