[July 13, 2007] Total Learning Concepts Introduces New Game-Based Learning System Tweet TMCnet News   BOSTON --(Business Wire)-- Total Learning Concepts, a leading provider of pharmaceutical and biotech sales training, has recently introduced Serious Game-Based Learning System, a customizable game-based learning system. The system helps pharmaceutical and biotech sales representatives increase their knowledge retention by as much as 10 times, and at a fraction of the development time and cost of custom game-based learning programs. Total Learning Concepts is a Publicis Healthcare Communications Group company. The system was developed by Qube Learning, a leader in game-based sales training programs, and uses customizable instructional game templates to reinforce learning. It includes an online authoring platform that allows biopharmaceutical companies to develop custom games that support virtually any subject matter delivered in any media form, including instructor-led training, PowerPoints, books, videos, and webinars. The authoring system has been fine-tuned to minimize the time, effort, training, and cost required to create custom-based learning programs. Total Learning Concepts' Serious Game-Based Learning System also includes the QBook, an easily customizable online page-turning book which completely integrates with the games. An alternative to webinars, PowerPoints, or PDF files, the QBook allows readers to absorb large amounts of online content, including text, more quickly and easily. "People undergoing training typically retain less than 5 percent of what they've learned after just six weeks," said Dr. Glen Low, Director of eLearning Strategies for Total Learning Concepts. "By using the Serious Game-Based Learning System, people retain over 45 percent of what they've learned in this same time frame. Based on years of research into the science of learning. the system imprints information onto the learner's brain so he or she 'owns' it." For more information on Total Learning Concepts' Serious Game-Based Learning System, contact Rob Hoff, Senior Director, Creative Services at 617.937.2830, [email protected] or visit www.tlconline.com About Total Learning Concepts Total Learning Concepts (TLC), a leading provider of pharmaceutical and biotech sales training, merges the expertise of their 20 year legacy with training that is timely, innovative and groundbreaking. TLC has developed customized training materials used to launch more than 90 pharmaceutical products worldwide, many of which are industry blockbusters. TLC is committed to providing real-world training that can be practically applied for immediate results and outstanding impact. Web site: www.tlconline.com About Qube Learning QBInternational, which also does business as Qube Learning (est. 1996), helps Fortune 500 companies reduce the cost and increase the fun and effectiveness of online training. Their innovative Qube Learning System is a hosted platform for customizing QBooks for information delivery, QGames to engrave knowledge in the learner's brain, Challenge Arena to increase learner motivation and engagement and Learning Dashboards to measure individual, team and organizational knowledge. Website: www.qube.com About Publicis Selling Solutions Group Publicis Selling Solutions Group (PSSG) offers a comprehensive range of innovative, strategic and fully integrated selling solutions to the pharmaceutical, biotech and medical device industries through its companies, which include Publicis Selling Solutions, Arista Marketing Associates, Pharmagistics, and Total Learning Concepts. With offices in Lawrenceville, NJ; Somerset, NJ; Blue Bell, PA; and Boston, MA; Publicis Selling Solutions Group works with clients to design customized sales and marketing solutions. Websites: www.psellingsolutions.com, www.aristamktg.com, www.pharmagistics.com, www.tlconline.com. About Publicis Healthcare Communications Group Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.publicishealthcare.com. [ Back To TMCnet.com's Homepage ]