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ICONIX Announces Strategic Referral Relationship with StrongMail Systems
SANTA CLARA, Calif. --(Business Wire)-- ICONIX, Inc., the leading provider of visual email identification solutions, today announced a strategic referral relationship with StrongMail Systems, the innovation leader in email infrastructure software. This strategic relationship brings together the strength of StrongMail's high performance email delivery platform with the email identification and brand messaging capabilities of ICONIX.
The Iconix(R) Truemark(R) service marks legitimate messages in the user's inbox with an icon, which can include a company's logo. It utilizes industry-standard email authentication methods such as Sender ID and DomainKeys, which are supported natively by the StrongMail platform. As part of the agreement, StrongMail and ICONIX will offer their products and services to each other's customers.
"The Truemark service gives companies the opportunity to promote trust in their brands with an extra layer of visual security that can be easily identified among an increasing influx of spam," said Dave Cormier, director of product marketing for StrongMail. "With this service from ICONIX, our customers can have an additional tool for protecting senders and users and creating a more productive email experience for everyone."
"Email authentication is a critical requirement for all senders today, and StrongMail provides an excellent platform to enable it," said Jeff Wilbur, vice-president of marketing for ICONIX. "Our Truemark service is synergistic with StrongMail's thorough authentication support, so our mutual customers will benefit from the increased impact the combined offering can deliver."
About the ICONIX Truemark Service
As more companies increase their use of email to communicate with customers, ICONIX Inc. helps companies build trust with customers and helps users gain control of their email inbox by adding a visual icon, called a Truemark icon, next to messages. This icon both uniquely identifies the sender and verifies the message as legitimate. Email users of most popular email services can take advantage of this intuitive, easy-to-use, and free service using their current email providers.
When an email arrives, the Truemark service uses industry standard technologies such as Sender ID and DomainKeys - backed by companies like Cisco, Microsoft and Yahoo! - to verify the authenticity of the message. The email sender is then checked against a list of registered senders with ICONIX, Inc. Once the email has been verified, a Truemark icon is displayed in the user's inbox, identifying the sender and signifying that it is a legitimate message.
To view the icons, users simply download a free software plug-in, available at www.iconix.com, to enable their existing email software program to perform the security check and display the icons.
About StrongMail Systems, Inc.
StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs.
StrongMail is located in Redwood City, CA and is funded by DAG Ventures, Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.
About ICONIX, Inc.
ICONIX, Inc. is the leading provider in trusted email identification solutions. ICONIX, Inc. provides the industry's first visual eMail ID solution for businesses and consumers. The ICONIX solution enables consumers to quickly identify messages from legitimate senders, which proactively combats widespread email-based identity theft techniques, such as phishing. ICONIX eMail ID is the only standards-based visual authentication solution that works across various email platforms. For more information, visit www.ICONIX.com.
(C) 2007 ICONIX, Inc. All Rights Reserved. Iconix and Truemark are registered trademarks in the United States and Iconix, Truemark, the Check-lock icon and the Iconix logo are trademarks or service marks of ICONIX, Inc. All trademarks and brands are the property of their respective owners.
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