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Intelsat to Deliver Program Feeds for Live Earth Event
(Wireless News Via Thomson Dialog NewsEdge)
Intelsat, a provider of commercial satellite services, and Live Earth
announced a relationship that will enable Intelsat to join Live Earth
as the official satellite capacity sponsor.
A high definition music event set for July 7, Live Earth will use
Intelsat to beam global entertainment headliners such as Madonna, Akon,
Missy Higgins, Kumi Koda, UB40, The Police, Shakira, Joss Stone and
Snoop Dogg to an estimated two billion viewers worldwide in an effort
to raise awareness about the climate crisis.
As the official satellite capacity sponsor, Intelsat will use its
network of satellite and terrestrial facilities for the collection and
distribution of the Live Earth concerts in standard and high definition
video formats. The worldwide series of concerts will boast 24 hours of
music across seven continents from eight cities, and will feature
performances by more than 150 of the world's top musical artists.
"Live Earth has the potential to be the world's largest high definition
event, so our production standard requirements are obviously going to
be complex and widespread," said Kevin Wall, founder and producer of
Live Earth. "Intelsat's turnkey transmission services provide us the
capacity we need to successfully broadcast this event around the world.
The high definition experience that will be delivered during the event
will ultimately engage a global audience and hopefully create a
movement of change."
"Intelsat's mission is to connect the planet Earth, and we believe our
involvement with the Live Earth concert is consistent with that
mission. Our role also showcases the high definition experience and the
power of our global fleet," said David McGlade, Intelsat's CEO. "With
globalization of content and high definition being among the top trends
in our industry, customers choose Intelsat for worldwide transmissions
of programs and special events."
During the 24-hour event, Intelsat will deliver the standard and high
definition program feeds from the eight international venues (New York,
London, Johannesburg, Rio de Janeiro, Shanghai, Tokyo, Sydney and
Hamburg) to the Live Earth production center in London, England.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright 2007 Wireless News
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