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Texas Instruments: Texas Instruments Developing Ultra Low Power Bluetooth Products for Handsets and Other Portable Devices; TI Will Leverage Expertise in Low-Power Wireless and Mobile Connectivity to Drive New Wireless Technology
[June 26, 2007]

Texas Instruments: Texas Instruments Developing Ultra Low Power Bluetooth Products for Handsets and Other Portable Devices; TI Will Leverage Expertise in Low-Power Wireless and Mobile Connectivity to Drive New Wireless Technology


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:26062007

DALLAS - Texas Instruments Incorporated (TI) (NYSE: TXN) today
announced that the company will leverage its expertise and leadership
in ZigBee , low-power RF and mobile connectivity to develop leading
products and solutions for Ultra Low Power (ULP) Bluetooth

(previously known as Wibree). The recent merger between the Wibree
Forum and the Bluetooth Special Interest Group (SIG) created ULP
Bluetooth, the first open technology extending wireless connectivity
between mobile devices or PCs and small, button cell battery human
interface devices (HIDs), such as watches, wireless keyboards, toys and
sports sensors.

TI will utilize the company's well-known and proven radio technology in
the 2.4 GHz frequency band to meet ULP Bluetooth specifications and
drive affordable wireless connectivity into the mass market. TI is
already a leading provider of mobile connectivity solutions, such as
Bluetooth and ZigBee/802.15.4, making the company well positioned to
address the ULP Bluetooth market. TI will be one of the few companies
to support this technology for both mobile handsets and portable,
low-power devices - providing seamless interoperability between devices.

"TI fully supports the new ULP Bluetooth open technology and recognizes
the need for a radio standard that will complement Bluetooth and ZigBee
for short- to medium-range wireless connectivity," said Karl Helmer
Torvmark, strategic marketing, low-power wireless group at TI. "TI is
committed to providing the market's most competitive and comprehensive
solutions for ULP Bluetooth, which will enable customers to deliver
complete, low-cost, low-power systems with shorter time-to-market."

Leveraging expertise with low-power devices, including
microcontrollers, and Bluetooth solutions, TI is developing solutions
for both types of ULP Bluetooth implementations: a single-mode
implementation for watches, sensors and other tiny devices; and a
dual-mode implementation for communication with both single-mode and
traditional Bluetooth devices such as handsets.

ULP Bluetooth and ZigBee represent complementary technologies, as
ZigBee is a low-power infrastructure-oriented mesh networking
technology supporting thousands of nodes, while ULP Bluetooth is a
low-power ad hoc networking technology that links a small number of
nodes to devices such as computers and mobile phones.

Texas Instruments - Making Wireless TI is the leading manufacturer of
wireless semiconductors, delivering the heart of today's wireless
technology and building solutions for tomorrow. TI provides a breadth
of silicon and software and 16 years of wireless systems expertise that
spans handsets and base stations for all communications standards,
wireless LAN, GPS, Digital TV, Bluetooth and Ultra Wideband. TI offers
custom to turn-key solutions, including complete chipsets and reference
designs, OMAP application processors, as well as core digital signal
processor and analog technologies built on advanced semiconductor
processes. Please visit www.ti.com/wirelesspressroom for additional
information.

About Texas Instruments Texas Instruments Incorporated provides
innovative DSP and analog technologies to meet our customers' real
world signal processing requirements. In additional to Semiconductor,
the company includes the Educational & Productivity Solutions business.
TI is headquartered in Dallas, Texas, and has manufacturing, design or
sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
www.ti.com.

Trademarks ZigBee is a registered trademark of the ZigBee Alliance.
Bluetooth is a registered trademark of the Bluetooth SIG, Inc. All
other trademarks belong to their respective owners.

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provided within M2 PressWIRE. Data supplied by named party/parties.
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Copyright 2007 M2 Communications Ltd.

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