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AdMob Garners 2007 Meffy Award for Most Innovative Business Model
[June 13, 2007]

AdMob Garners 2007 Meffy Award for Most Innovative Business Model

(Wireless News Via Thomson Dialog NewsEdge)
AdMob, a mobile advertising network, has been awarded with a MEFFY for
its 'Innovative Business Model' at the Mobile Entertainment Market
(MeM), the official annual event of the Mobile Entertainment Forum
(MEF).

Judged by independent panels of media and analysts, the fourth annual
MEF awards attracted 50 percent more entrants than in 2006. From the
200 entries the judging panels selected a shortlist featuring
applications from 20 different countries across four of the five
continents.

Rimma Perelmuter, Executive Director of Mobile Entertainment Forum,
said: "Congratulations to AdMob for scooping the inaugural Innovative
Business Model Award at the 2007 Meffys. This was a new category
introduced this year to recognize the latest pioneering business models
in mobile entertainment. The judges chose AdMob Marketplace on the
basis of its impressive results to date and its ability to target and
personalize advertising to handset users across the globe."

The award marks the further acceleration of the AdMob Marketplace,
which has seen 3.2 billion ads served in just over a year. The 2007
Meffy is the latest in a series of global accolades for the company
joining recognition as winners/finalists for the GSM Awards, the Mobile
Marketing Association Awards, The Mobile Star Awards, Business 2.0's
2007 Next Net 25 hottest startups, and the 2006 BusinessWeek M-Commerce
Barons distinction.

Omar Hamoui, Founder & CEO, AdMob, said: "Being named a first-time
winner of a Meffy Award is a great honor for AdMob and we're grateful
to the jury of this year's Mobile Entertainment Market for recognizing
our strong commitment to making mobile advertising the advertising
medium of choice. We are very proud to serve as a catalyst for the
growth of mobile internet."

AdMob offers advertisers a discovery mechanism for their mobile
presence and provides mobile web sites with a simple monetization
mechanism. The AdMob Marketplace provides a broad ecosystem with a
sound revenue model by matching advertisers with content providers,
giving both advertisers and publishers the ability to leverage mobile
advertising in 160 countries resulting in targeted and valuable traffic.

AdMob allows advertisers to target users by country, language, carrier,
phone brand, phone model, behavior and OS, using AdMob's self-serve web
tools with transparent and robust reporting. Recently, AdMob has
announced the addition of a landing page tool to help advertisers
without mobile web presence get started in this rapidly growing medium.

The awards were presented at the Meffys Gala Dinner on June 5 in Monte
Carlo.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright 2007 Wireless News

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