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MyBuys Announces First Integrated Multi Channel 1:1 Marketing Service For Online Retail
REDWOOD CITY, Calif. --(Business Wire)-- MyBuys, a leading one-to-one behavioral e-marketing company, today introduced MyBuys 3.0. The upgraded service is the first integrated approach to achieving consistent 1:1 marketing across multiple electronic channels. Now, online retailers can deliver dynamic and highly relevant product recommendations on their web sites, as well as via email and in RSS feeds. MyBuys 3.0 offers the only comprehensive approach that combines the three key sources of consumer insight -- prior purchases, explicit desires and observed behaviors -- to deliver the most precise product recommendations to drive incremental sales.
Better Recommendations Start With The Consumer
For 25 years, the consensus view has been that 1:1 messaging is the most effective marketing approach to both build consumer relationships and generate revenue. However, most retailers lack in-depth knowledge of consumers' preferences and don't have the technology capabilities to fully achieve that 1:1 goal. MyBuys 3.0 changes that by enabling retailers to deliver individualized recommendations to each shopper across channels. Instead of coarse segmentation or product-oriented approaches, MyBuys develops deep consumer insight that identifies a consumer's specific product wants and needs. This allows retailers to drive relevant interactions and cross sell and upsell to encourage additional purchases.
More Channels For More Flexibility, More Revenue
Unlike other solutions that limit personalization to consumers who are already on the retailer's web site, only MyBuys can target consumers on the retailer's web site as well as via fully personalized email and individual RSS feeds. Instead of hoping that the consumer remembers to return to the retailer's web site, MyBuys puts relevant recommendations in front of consumers on an ongoing basis. The combined approach is more flexible, more convenient for the consumer and, as a result, generates more revenue for the merchant.
"MyBuys has stepped forward to deliver the first marketing service that is truly consumer driven rather than product driven," said Paul Rosenblum, vice president of products, MyBuys. "Since consumers are all different, starting with their unique wants and desires produces better results than simple approaches that key off a product they may currently be looking at. Beginning with 3.0, we bring our deep insights to bear on all the important electronic channels including the web."
MyBuys 3.0 helps online retailers drive maximum results. The MyBuys service uniquely captures explicit individual preferences as consumers browse a web site. It adds clickstream data and purchases and then leverages multiple, sophisticated algorithms - which incorporate specific retailer rules - to build deep, individual profiles. MyBuys then tests and delivers timely, branded and fully personalized product recommendations to a consumer's preferred electronic channel. This comprehensive approach ensures a meaningful and consistent dialogue with one's customers, as well as effectively builds trust and drives sales.
"To make marketing campaigns truly work, retailers need to deliver information that consumers want, when they want it and how they want it," said Bob Cell, CEO of MyBuys. "Because MyBuys uses all three sources of consumer insight - prior purchases, explicit desires, and observed behaviors - our recommendations drive much higher consumer response - 300% more revenue per interaction."
Available now, the MyBuys 3.0 service provides a pay for performance pricing model, ensuring no financial risk. Retailers only pay for the results that the MyBuys service generates with no start-up costs, consulting projects or maintenance fees. Retailers just cut and paste the simple MyBuys links into their page templates and branded interactions begin immediately.
About MyBuys
MyBuys is a 1:1 behavioral targeting service for online retailers. Only MyBuys builds actionable profiles based on transaction history, observed behaviors and consumer stated preferences. Our testing and optimization based approach drives completely personalized interactions with consumers via email, on a client's web site and in RSS feeds. Without any ongoing effort, our clients realize immediate results, including more visits, increased conversions and revenues 300% the rate of traditional marketing programs.
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