[May 31, 2007] ARGELA TECHNOLOGIES TO TEST ITS MULTIMEDIA SPONSORED CALL APPLICATION AT IMS FORUM’S PLUGFEST II IN JUNE Tweet Istanbul, Turkey– May 31, 2007 – ARGELA announced today that it will test its Multimedia Sponsored Call (MSPC) application in an IP Multimedia Subsystem (News - Alert) (IMS) environment through its participation at the IMS Forum (News - Alert)’s “IMS Plugfest II” during the first week of June. The IMS Forum is an industry-wide forum designed to foster the interoperability of IMS applications and services for wireless, wireline and cable broadband networks. The IMS Plugfest will be held June 4-8, 2007 at the University of New Hampshire’s Interoperability Lab (IOL). “We welcome the participation of leading edge, innovative companies such as, ARGELA in our Plugfests,” said Michael Khalilian, IMS Forum President & Chairman and Pervasip Corp CTO. “ARGELA’s Multimedia Sponsored Call (MSPC) application introduces a new business model, enabling a completely free or partially subsidized voice calling service for wireless operator customers who agree to view a multimedia advertisement over IMS compatible networks. Callers are also offered interactive purchasing and viewing capabilities in parallel to their calls. Applications such as these will be instrumental in helping mobile operators realize true fixed-wireless convergence utilizing IMS frameworks.” IMS Plugfest II is the second in a series of IMS Plugfest events that bring together service providers and IMS vendors committed to furthering the development of IMS certification. These Plugfests provide a unique opportunity to establish agreed upon requirements and criteria for IMS application and service interoperability. These testing events will enable the Forum to develop an industry-recognized "stamp of approval" for IMS applications and services, expediting their rollout. “The Plugfest provides an ideal environment in which to prove that your products are IMS ready and the IMS Forum is rapidly proving itself as the premier body to verify and certify IMS services,” said Dr. Seyhan Civanlar, ARGELA Vice President of International Business Development. “At the IMS Forum Plugfest II ARGELA will be testing its newly unveiled Multimedia Sponsored Call (MSC) application, which leverages many components and protocols of IMS. This application will be demonstrated on the ARGELA SIP client, and will use a standards-compliant SIP Application Server (SIPAS) as well as several other components from ARGELA and other vendors. The focus of the test will be on the interoperable aspect of our solution.” ARGELA’s Multimedia Sponsored Call application allows callers to watch short multimedia ads at no charge or partially subsidized as a part of a voice service over a multimedia capable SIP client, leveraging advertisement income. This enables mobile operators to fight against competition and falling ARPU, while offering a richer user experience by providing interactive purchasing and viewing capabilities in parallel to calling. About ARGELA Technologies: ARGELA Technologies is the leading provider of next generation network service infrastructure components for wireline and wireless service providers in Turkey and Middle East region. With its comprehensive service infrastructure components such as Service Delivery Platform (SDP) and IP Multimedia Subsystem (IMS)-ready solutions such as Convergence (News - Alert) Gateway and Sponsored Call, ARGELA addresses a broad array of voice, video and messaging service components. ARGELA SDP and ARGELA Convergence Gateway are deployed in several leading Tier-1 mobile operators. For more, visit www.argela.com About the IMS Forum: The IMS Forum® is a global, non-profit industry association devoted to interoperable IP Multimedia Subsystems services and solutions. IMS Forum’s mission is to accelerate the interoperability of IMS applications and services, enabling enterprise and residential consumers to quickly benefit from the delivery of quadruple play voice, video, internet and mobile services over broadband via cable, wireless and fixed networks. The IMS Forum is the creator and organizer of the IMS Plugfest™, the industry’s only event focused on IMS services interoperability verification and certification. Through its organized Plugfests, working group interaction, and other activities, forum members are able to develop cost-effective technical frameworks for converged IP services over wireline, cable, 3G, WiFi and WiMAX networks. Plugfest II will be held June 4-8, 2007 at the IMS Forum UNH Interoperability Lab. Plugfest II results will be released at NXTcomm (News - Alert), June 18–21, 2007 at the IMS Forum’s booth #3669. For additional information or to join the IMS Forum and the IMS Plugfests, please visit www.IMSForum.org For More Information Contact: ARGELA Technologies Seyhan Civanlar Vice President, International Business Development (415) 350 0135 [email protected] IMS Forum PR Cathy Clarke – CNC Associates (617) 527-2089 [email protected] Third Generation (3G) X A variety of cellular phone specifications collectively known as Third Generation mobile technology. 3G networks do not operate in the same frequency spectrum as 2G. Examples of 3G wireless specs incl...more Mobile Switching Center (MSC) X Here are some of the major subsystems in a wireless network. Each wireless and wireline exchange carrier may modify the process and this should be considered an review of the concepts rather than the ...more IP Multimedia Subsystem (IMS) X This shows the structure of the IMS architecture where potential Applications Servers optimize content as well bandwidth. In Scenario Y, companies may provide Feature Servers Content Manager or Multi...more Session Initiation Protocol (SIP) X SIP is the real-time communication protocol for VoIP. SIP is a signaling protocol for Internet conferencing, telephony, presence, events notification (emergency calling) and instant messaging. SIP...more Internet Protocol (IP) X IP stands for Internet Protocol, a data-networking protocol developed throughout the 1980s. It is the established standard protocol for transmitting and receiving data in packets over the Internet. I...more [ Back To TMCnet.com's Homepage ]