| [May 31, 2007] |
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Crisp Wireless Announces Release of mLogic MicroSite Builder(TM) Tool Designed to Help Move the Mobile Advertising Industry Forward
NEW YORK --(Business Wire)-- Crisp Wireless, a mobile technology solutions and services company, today announced the official version 1.0 release of the mLogic MicroSite Builder(TM) tool, developed specifically to give mobile publishers and advertising agencies the ability to quickly and easily create robust mobile websites for advertisers.
The Weather Channel Mobile signed on to be the exclusive beta customer of the MicroSite Builder tool which was released in mid-March. "The MicroSite Builder tool empowers our team to consult advertisers on developing a mobile website beyond a text page with a click-to-call link," said Louis Gump, vice president, mobile The Weather Channel Interactive. "We're helping brands develop a presence on mobile devices and driving traffic to these promotional sites through advertising on our mobile web site."
Laura Marriott, president of the Mobile Marketing Association, comments "the mobile marketing industry is growing at an incredible pace as reflected in our membership growth (over 600% since 2005). Our member companies have indicated that in order for leading advertisers to increase their interest in mobile web, they need access to enhanced mobile website destinations, without a significant investment."
Olivier Griot, managing director, mobile for Hachette Filipacchi adds "Mobile advertisers now have more sophisticated needs and want their ads to link to a rich microsite with a deeper level of interaction than a simple landing page can offer. We have worked with Crisp Wireless to create these mobile destinations for some of our advertisers, which included click to call, email and sms opt-ins. We were impressed with how quickly the sites were created and deployed and more important, our advertising clients were pleased with the results."
All sites created using the MicroSite Builder tool will benefit from Crisp Wireless proprietary technology platform, mLogic(TM). mLogic offers robust device detection and site optimization, resulting in a positive consumer experience. Additionally, all sites built using MicroSite Builder report unique visitors, pageviews, time spent and opt-in data including emails and phone numbers.
Crisp Wireless powers mobile websites for major media companies, print and web publishers including USA Today, Hachette Filipacchi, Time Inc., Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites.
"With the launch of the mLogic MicroSite Builder tool, Crisp Wireless is now fulfilling a critical need in the advertising value chain as it helps mobile publishers generate advertising revenue and enable companies easily create small-scale mobile sites without requiring any professional services or development resources," said Boris Fridman, CEO of Crisp Wireless.
About Crisp Wireless
Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic(TM) platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo Cable Network, Hachette Filipacchi and Paramount Pictures.
For more information, please contact info@crispwireless.com or visit www.crispwireless.com
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