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JupiterResearch Forecasts 70 Percent of US Households to Have Broadband By 2012NEW YORK --(Business Wire)-- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, predicts that 70 percent of US homes - some 86 million households - will have broadband Internet access by 2012. Outlined in the recently-released report, "US Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in Quest for New Subscribers", JupiterResearch finds that wider availability of high-speed service will prompt nearly 36 million new broadband subscribers over the next five years. "Price reductions are responsible for driving take-rates for DSL services offered by the incumbent local exchange carriers, while higher broadband transmission rates and attractive bundles are driving consumer adoption of cable modem service," said Doug Williams, Analyst at JupiterResearch. "As broadband becomes more attractive to consumers from an economic perspective, current dial-up users will be more likely to migrate to broadband service, and consumers who are new to the online population will never take dial-up service in the first place." JupiterResearch forecasts the number of dial-up Internet households - currently about 33 million - will drop by over two-thirds by 2012, but that the market for dial-up service will not disappear completely. However, as Web content increasingly incorporates high-bandwidth applications such as video, the value of dial-up access will become increasingly marginalized. "Despite moderating growth for broadband services, significant market opportunities for broadband service providers still exist," said David Schatsky, President of JupiterResearch. "Cable operators and local exchange carriers will remain the key market participants, while alternative broadband service providers will continue to struggle to integrate into the mass market." The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology, visit www.jupiterresearch.com/bin/item.pl/methodology or email [email protected] to request a detailed methodology statement. For additional information on this report or JupiterResearch's Broadband research service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or [email protected]. About JupiterResearch JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. |
