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The Week: Advertising News - IGasm prompts iPod row
[May 18, 2007]

The Week: Advertising News - IGasm prompts iPod row


(Campaign Via Thomson Dialog NewsEdge) Lawyers for Apple are threatening legal action against the erotic retailer Ann Summers over the use of a poster for its new iGasm - a vibrator that hooks up to an iPod and vibrates in time with the music being played. Apple's objection centres on an image used on Ann Summers' in-store posters, which shows a dancing silhouetted figure with wires leading from her music player into her knickers

Copyright 2007 Haymarket Business Publications Ltd, Source: The Financial Times Limited

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