[May 17, 2007]

Cistera Delivers Next Generation Multi-Mode Event Alerting and Notification Solutions

The market for alerting and notification solutions is expansive, and includes multiple avenues of notification distribution. Some of these methods include using radio frequencies to alert a potential crisis, simple message service solutions and bulk dialing. Utilizing these methods for emergency management can be effective, however, there are limitations in the actual distribution of the message. For example, if you were to utilize bulk dialing services alone, the message would be distributed as quickly as it was entered into a system, and all the phone numbers included in the bulk dialing tool were called. When seconds can make a difference, this avenue for distribution can cause serious limitations.

Solutions that use a single mode of distribution to alert groups of people to a crisis can be slow and ineffective. While these solutions frequently solve the quandary for non-emergency messaging, they do not deliver effectively when lives are at stake.

The reality is that people use many different types of communication devices in numerous ways. Analog, cellular and digital phones, push-to-talk radios, email and simple messaging services are common ways to distribute directives and correspond freely across an organization. With so many avenues of interchange, it makes sense to implement an event alerting and notification solution that works across multiple avenues of message distribution. With Cistera Networks� Cistera Convergence (News - Alert) Server�, an organization has the ability to utilize the Enterprise Application Platform for IP

communications to truly address the challenges of mass message distribution in every day or emergency situations. The Cistera Event Alerting and Notification (EAN) solutions enhance the ability to deliver actionable information efficiently and reliably. When seconds matter, this can make all the difference.

With Cistera Networks (News - Alert)� Cistera Convergence Server�, an organization has the ability to utilize the Enterprise Application Platform for IP communications to truly address the challenges of mass message distribution in every day or emergency situations. The Cistera Event Alerting and Notification (EAN) solutions enhance the ability to deliver actionable information efficiently and reliably across all the various systems to ensure that the message gets to the person on the best possible system. When seconds matter, this can make all the difference.

RapidBroadcast� is the premier broadcasting solution for IP telephony. It allows IP phones to be grouped together to distribute a live or pre-recorded page, as well as text messages. Couple this functionality with the ZoneController�, and you can mix analog overhead speakers with IP phones to reach even further with your notification. In addition, LMRConnect� allows instantaneous connectivity from IP and analog phones to push-to-talk radio systems. Using the latest in Radio over IP technology, multiple communication devices can bind together in an on-the-fly conference. In a crisis, you can utilize IP and analog phones, overhead speakers and two-way radios to instantly connect and deliver vital news.

Cistera also offers QuickConnect��a SIP-based outbound dialer that can mix IP and analog phones together in a distinct and timely manner. Together with QuickConference�, you have the ability to dial a pre-configured list of phones and immediately connect to a conference bridge, giving you the edge you need when making decisions quickly.

Cistera Networks offers the most comprehensive solutions for Event Alerting and Notification on the market today. To view more information, visit www.cistera.com or http://www.cisteraexperience.com

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