[May 08, 2007] Sony Ericsson Adds Light and Color to Its North American Range Tweet RESEARCH TRIANGLE PARK, N.C., May 8 /PRNewswire/ -- Sony Ericsson today announced a new phone born out of our design teams' love for the materials and colors found in the natural world. The Sony Ericsson S500 is a 14mm slim slider offering color accents and changing desktop themes. You set the in-phone themes and external light effects to change when you want -- with the seasons, as day turns to night or when the weekend begins. "It's the small details that set these phones apart," explains Najmi Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. "Our designers have taken inspiration from nature to produce phones that are beautiful and alive with energy. They appeal to those that want to celebrate their individuality and express themselves through their choice of phone." Sony Ericsson S500 * Ever-changing themes and illuminations that change as day turns to night * Hidden illumination * Style with substance 2.0 megapixel camera revealed when the slider opens * Individual colors Mysterious Green and Spring Yellow Intelligent design Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows when the slim slider is opened. Vibrant images Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen. Take a picture and blog it straight away. You can also send pictures or video to any mobile phone or email address. Style with substance The S500 offers more than stunning aesthetics. Add color to your free time with a media player and expandable Memory Stick(SM) slot. So you choose what size of music library is right for you. You can even add a music accessory such as the Music Bluetooth(TM) Receiver MBR-100 and play your phone music direct through your home stereo. Play 3D games or access the Web browser for easy surfing on the move. Joined up thinking The S500 arrives with everything you need to connect your phone to your computer. Transfer your favorite music from PC to phone using Sony Ericsson Disc2Phone music management software. Or move images from your phone to your computer without the need for any software. When the S500 is connected, it appears as a drive on your computer. It also features Bluetooth(TM) 2.0, giving you same fast, robust connection to other Bluetooth(TM) devices. The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE 850/900/1800/1900). It will be in North America from Q3 2007. At a glance: Features S500 Camera 2 megapixel camera Digital zoom, 3x 4x Picture blogging Yes Video recording Yes Bluetooth(TM) stereo (A2DP) Yes Media player MP3/AAC/AAC+/eAAC+ Music tones Yes PlayNow(TM) Yes RSS feeds Yes Access NetFront(TM) Web Browser Yes Polyphonic ringtones Yes Speakerphone Yes Vibrating alert Yes Email Yes Picture messaging (MMS) Yes Predictive text input Yes Sound recorder Yes Text messaging (SMS) Yes Navigation key Yes Picture wallpaper Yes Wallpaper animation Yes 3D games Yes Java Yes Video streaming Yes Video viewing Yes Ever-changing theme Yes Illumination effect Yes Alarm clock Yes Calculator Yes Calendar Yes Flight mode Yes Notes Yes Phone book Yes Stopwatch Yes Tasks Yes Timer Yes Bluetooth(TM) 2.0 Yes Modem Yes Synchronization Yes USB mass storage Yes USB support Yes Facts and Figures GSM/GPRS/EDGE 850/900/1800/1900 Size: 99 x 47 x 14 mm Weight: 94 grams Colors: Mysterious Green Spring Yellow Screen: 262,144 color TFT Resolution: 240 x 320 pixels Size: 2 inches Phone memory: Up to 12 MB Memory card support: Memory Stick Micro(TM) (M2(TM)) Talk time: Up to 9 hrs Standby time: Up to 370 hrs S500 Accessories In-Box: * Battery * Charger * USB Cable * Stereo Portable Handsfree HPM-61/HPM-62 * Disc2Phone software * PC synchronization program Optional * Bluetooth(TM) Music Receiver MBR-100 Stream music from your phone to your stereo for outstanding sound quality * Bluetooth(TM) Headset HBH-PV702 Small and powerful handsfree solution offering great value * Stereo Portable Handsfree HPM-75 A sleek and discreet way to enjoy your favorite music and handle calls 1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences; type of SIM card; connected accessories; and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market. Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/us The liquid identity logo and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc., and any use of such mark by Sony Ericsson is under license. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change. Sony Ericsson CONTACT: Corporate Communications - North America, Sony Ericsson MobileCommunications, +1-919-472-1400, or [email protected] ; or DrewCrowell of GolinHarris, +1-972-341-2577, or [email protected] , forSony Ericsson North America; or Sony Ericsson Corporate Communications -Global offices in London [+5 EST], +44-0-208-762-5858, [email protected] . Please don't publish these numbers. Web site: http://www.sonyericsson.com/us [ Back To TMCnet.com's Homepage ]