TMCnet News

Support Susan G. Komen for the Cure with Belkin Cases for iPod
[May 04, 2007]

Support Susan G. Komen for the Cure with Belkin Cases for iPod


COMPTON, Calif. --(Business Wire)-- Joining the fight against breast cancer, Belkin International, Inc., announces its new pink cases for iPod nano, the Sport Armband and "Hope" Remix Metal, with proceeds benefiting Susan G. Komen for the Cure. For each case sold, Belkin will donate 10 percent of the retail price to support Komen for the Cure (with a minimum donation of $100,000).



AVAILABILITY

May 6 2007 with launches in Asia, Europe, and Australia to follow


QUOTE

Mark Reynoso, Senior Vice President of Sales and Marketing for Belkin:

"The cases not only celebrate the active lifestyles of women, but their empowerment and their strength. Studies have shown that exercise is a key component to fighting breast cancer. Our new cases for iPod help financially support the cause while promoting this healthy lifestyle."

Sport Armband for iPod nano (F8Z153-SGK) - $29.99

-- Made with unique "stitchless" construction that ensures long-lasting durability

-- Hand-washable

-- Water-resistant

"Hope" Remix Metal for iPod nano (F8Z141-SGK) - $29.99

-- Constructed of clear acrylic and brushed metal

-- Unique, soft-touch click-wheel protector

For more information please visit www.belkin.com/forthecure.

Benefits to Exercise

Kaelin, Carolyn M., M.D., M.P.H., F.A.C.S., and Francesca Coltrera. 2007. Cancer and staying fit. Newsweek, 26 March: http://www.msnbc.msn.com/id/17662260/site/newsweek/

-- Exercise substantially reduces the odds of ever getting breast cancer, lengthens survival, and considerably enhances quality of life for women with breast cancer.

-- Regular exercise early in life and exercise vigorous enough to suppress other reproductive hormones may make a difference, too.

-- After a woman is diagnosed, exercise can dramatically lengthen survival and lower the odds of another tumor.

-- Resistance training helps reverse the muscle loss and fat gain called sarcopenia that often follows chemotherapy and hormonal therapy. Resistance training slows bone loss and may even strengthen bones.

Stein, Rob. 2005. Exercise can cut risk of dying from breast cancer. Washington Post, 25 May:

http://www.washingtonpost.com/wp- dyn/content/article/2005/05/24/AR2005052401027.html

(Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

-- Being physically active boosts the odds that breast cancer patients will survive the disease.

-- Breast cancer patients who walk or do other kinds of moderate exercise for three to five hours a week are about 50 percent less likely to die from the disease than sedentary women.

-- Physical activity lowers hormone levels, and the lower hormone levels reduce the chances of a recurrence.

-- Regular exercise reduces the death rate among women who have had breast cancer.

About Susan G. Komen for the Cure

Susan G. Komen for the Cure's promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all, and energizing science to find the cures. For more information, please contact Susan G. Komen for the Cure at 5005 LBJ Freeway, Suite 250, Dallas, Texas 75244, or visit www.komen.org.

This accessory is compatible with the following iPod models:

-- iPod nano 2nd generation (aluminum)

-- iPod nano 1st generation

iPod is a trademark of Apple Inc., registered in the U.S. and other countries

About Belkin International, Inc.

Belkin offers a diverse product mix that provides people with seamless electronics integration in their homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for MP3 devices, computers, and more. We provide extensive solutions for networking, home theater -- with our PureAV(R) line of cables, power, and digital wireless accessories -- and many more categories. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

Belkin's phenomenal growth has led to our expanding global presence. In addition to corporate headquarters in Los Angeles, we now have offices throughout Europe -- in the United Kingdom, the Netherlands, and Germany, among others -- and in the Asia Pacific region, including Australia, Shanghai, and our regional headquarters in Hong Kong.

[ Back To TMCnet.com's Homepage ]