Nokia forms video alliance with Ikbis
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[April 22, 2007]

Nokia forms video alliance with Ikbis

(Gulf News Via Thomson Dialog NewsEdge) Dubai: Nokia has partnered with an Arabic video-sharing site to expand the range of multimedia offerings on its range of N-series phones, the company said last week.

The tie-up with Ikbis will allow N-series customers to produce videos from their mobile phones and then directly share and distribute the videos on the Ikbis.com website.

Ikbis, dubbed the You-Tube of the Middle East, allows users to post photos and videos on its website. Launched last November, by January it was receiving 30,000 page views per day.

N-series, first launched in 2005, is targeted towards tech-savvy consumers and includes the company's latest and most advanced multimedia capabilities.

High-profile IT companies such as Google have singled out the lack of Arabic content on the web as the reason the Middle East has relatively low internet penetration rates.

Mikko Pilkama, a director in the Nokia Multimedia Business Group, said Nokia had this problem in mind when it sought its alliance with Ikbis.

"It's important to have good services and interesting content you want to access," Pilkama told Gulf News last week. "That is why we are putting an emphasis on creating these services and making those 'sticky' applications -things people want to get back to every day."



With the agreement, Nokia users will be able to download and configure the video-sharing service onto Nseries devices through the Ikbis website. In the future, the Ikbis service will be embedded in select N-series models.

Arun Nagar, managing director of mobile phone retailer Cellucom, said the enhanced content offerings should help Nokia phones become more attractive to customers.



"Nokia has been very keen on developing their own content because the majority of business will be coming from content soon enough," he said.

Copyright 2007 Al Nisr Publishing LLC. Source: Financial Times Information Limited.

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