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KCSA Worldwide Launches Energy PracticeNEW YORK, April 20 /PRNewswire/ -- KCSA Worldwide (http://www.kcsa.com/) has formed an industry practice group dedicated to the new energy sector. The practice group will focus on alternative energy companies looking to launch new products and services or reach the investment community. The new initiative marries KCSA's decades of experience in these market segments with existing relationships and deep industry resources, combined to offer current and prospective clients innovative campaigns and expert counsel that produce measurable results. Clients currently or recently represented by the practice group include ConsumerPowerline, Ormat Technologies , Lighting Science Group (BULLETIN BOARD: LSGP) , Bixby Energy, Keyspan Energy and Orion Energy Systems. Commenting on the launch of the new practice group, Jeff Corbin, chief executive officer of KCSA said, "For new and alternative energy companies to gain traction in today's marketplace, they need and deserve creative thinking, new approaches and proven solutions to break through the clutter of poor communications pervading the market. Over the past few years, KCSA has worked with some of the most innovative new energy players in the industry. We have helped them build their brands, supported their business objectives and successfully assisted them in capital markets campaigns. We are launching an energy practice because we want to bring our experience, expertise and relationships to bear in a laser-focused manner to companies that need to break out of the morass of unsuccessful communications programs." He added, "In formalizing our energy practice group, KCSA will employ the same cross-discipline structure that has made our firm a leading strategic communications firm. We bring our investor relations, public relations and integrated marketing services experience to the forefront of each client engagement, ensuring consistency of message regardless of the target audience or delivery mechanism. Our energy practice offers companies and organizations access to our network of external relationships, such as marketing and media consultants, institutional investors, lobbying partnerships and special entree to a variety of untraditional media platforms and providers." The new group will be led by Lewis Goldberg, managing partner, who in his more than 10 years as a communications professional, has headed up and served on numerous accounts in the energy industry. "KCSA is committed to helping consumers, investors and businesses better understand the capabilities of alternative fuel sources, sustainability products and energy efficient devices," said Mr. Goldberg. "We want our clients who work in such new energy sectors as geothermal, solar, biomass and wind to energy to be thought of in the same light as traditional market peers. While we know that 'alternative' is hot in the investing community, consumers want to know that their lights will turn on and their air conditioners will run, regardless of the source of power. Helping to demystify some of these sectors is where we have excelled in the past, and we want to broaden our client base to support their business objectives. We have learned first hand that once the economic benefits of 'alternative' energy sources are clearly understood, our clients achieve the right market valuation, appropriate market understanding and brand awareness that most smaller companies never achieve." Dita Bronicki, president and chief executive of Ormat Technologies stated, "KCSA has been our Investors Relations partner since our IPO. Over the last few years they have proven their deep understanding of our business and the renewable energy markets, and we have found them to be very effective in assisting us in our investors relations programs." Ron Lusk, chairman and chief executive officer of Lighting Science Group Corporation, a leading provider of energy efficient and environmentally responsible LED lighting solutions, offered his own viewpoint on the launch of the KCSA energy practice. "In the time we have worked with KCSA, we have found the firm to have a unique understanding of the energy efficient device marketplace," said Mr. Lusk. "KCSA has not only delivered world-class results for us, they have become deeply valued business partners who we consult with on areas that go beyond communications. Their access to top-tier media, the investment community and thought leaders has proven invaluable as we have begun to bring our LED lighting solutions to market." Bob Walker, president and chief executive officer of Bixby Energy Systems, a biomass heating company added, "I love KCSA's drive and focus. In my experience, they are great at getting new energy products in front of the media and at generating significant coverage for the unique nature of that product." Mr. Goldberg will manage the group in collaboration with Todd Fromer, managing partner, investor relations and Josh Altman, managing director, marketing services. For more information about KCSA's energy practice, contact Lewis Goldberg, at 212-896-1216, [email protected], Todd Fromer, at 212-896-1215, [email protected] or Josh Altman at 212-896-1292, [email protected]. About KCSA Worldwide Now in its 38th year, KCSA Worldwide (http://www.kcsa.com/) is an integrated communications agency that helps clients synchronize their brand messages across investor relations, public relations and all other strategic marketing channels. The firm offers its clients a rare opportunity to achieve true brand alignment and develop close, meaningful relationships with their key audiences. This release is available on the KCSA Worldwide Web site at http://www.kcsa.com/. CONTACT: Lewis Goldberg / Todd Fromer KCSA Worldwide (212) 896-1216 / (212) 896-1215 [email protected] / [email protected] KCSA Worldwide CONTACT: Lewis Goldberg, +1-212-896-1216, [email protected], orTodd Fromer, +1-212-896-1215, [email protected], both of KCSA Worldwide Web site: http://www.kcsa.com/ |