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AT&T and Chase Launch One of the First Revolutionary Three-Screen Content and Advertising Deals
SAN ANTONIO, April 19 /PRNewswire-FirstCall/ -- For the first time in nearly 40 years, a concert name ending in "stock" is ushering in a revolution.
AT&T Inc. and Chase Card Services, the credit card division of JPMorgan Chase & Co. , today announced the delivery of Tim McGraw's "Swampstock" music festival and Neighbor's Keeper Foundation charity fundraiser in a groundbreaking new way -- across the three screens that matter the most to many of today's consumers -- the wireless device, the TV, and the PC. Chase is AT&T Entertainment Services' first three-screen advertiser and sole sponsor of Swampstock content.
This is the first major content and advertising deal through AT&T Entertainment Services and represents the intersection of AT&T's vision to be a premier communications and entertainment provider. The program also demonstrates AT&T's commitment to delivering compelling content across the three screens while enabling a sponsor, Chase Card Services, to reach its audience in a highly relevant way through multiplatform advertising.
"In today's fragmented media environment, marketers need ways to connect with consumers on their terms," said Scott Helbing, executive vice president, AT&T Entertainment Services. "Programmers, advertisers and service providers are looking to the television, the Internet and the wireless device to reach customers with targeted, relevant messages that deliver decisive results. Our three-screen platform does that in a way that competitors cannot."
"Chase is excited to have entered into this relationship with AT&T," said Sangeeta Prasad, senior marketing director, Chase Card Services. "With progressive marketing strategies such as this innovative effort, we're in position to extend the Chase brand through less conventional mediums to engage more customers."
Swampstock is an event held in Tim McGraw's hometown of Rayville, La., with proceeds benefiting local charitable endeavors through Tim McGraw and Faith Hill's Neighbor's Keeper Foundation. For the past 11 years, the couple has visited Rayville to raise money and compete in a celebrity softball game and, along with guest artists, to host an outdoor concert.
For 90 days, exclusive behind-the-scenes footage, interviews with Tim McGraw and other artists, and clips from various 2006 Swampstock events will be available to AT&T wireless customers, and AT&T video service customers, as well as to online visitors to the AT&T blue room (http://blueroom.att.com//events/swampstock.php).
Specifically:
-- AT&T wireless customers will be able to download Chase-sponsored
Swampstock voice tones and wallpaper.
-- AT&T U-verse(SM) TV and AT&T Homezone(SM) services subscribers will be
able to view exclusive behind-the-scenes footage from various
Swampstock events including the softball game, clips of scholarship
winners, music from the outdoor concert and artist interviews via video
on demand.
-- AT&T blue room visitors will be able to view five Swampstock Web
videos, also sponsored by Chase. They will also be able to click
through to http://www.att.com/ to download Chase-sponsored Swampstock
voice tones and wallpaper.
-- AT&T Broadband TV customers and AT&T U-verse(SM) OnTheGo customers
(services provided by MobiTV(R), Inc.), will have access to a dedicated
Swampstock channel featuring looping video on demand of various
Swampstock events.
"Three-screen content delivery is the future of entertainment, advertising and commerce," said Karl Spangenberg, vice president-Integrated Advertising and Commerce, AT&T Entertainment Services." AT&T has a head start in delivering three-screen services, and this campaign is further proof of our capability and commitment to providing value to consumers and marketers alike."
In addition to the exclusive Swampstock content, AT&T is offering consumers the opportunity to support McGraw and Hill's Neighbor's Keeper Foundation through an online auction of signed McGraw memorabilia. Beginning today, Charitybuzz.com will offer five auction lots featuring a Samsung BlackJack(TM) personally autographed by Tim McGraw and three months of free wireless service from AT&T. To learn more, fans should log on to http://blueroom.att.com//events/swampstock.php.
As AT&T continues to develop its cross-platform approach, the company will begin to offer advertisers and marketers the benefits of the company's Internet Protocol-based (IP) network. AT&T's IP-based network enables advertisers to send the right messages to reach the right consumer at the right time, delivering greater relevance. With IP advertising, consumers receive the information related to their needs, over the device that is most convenient for them at any given time.
Throughout the year, AT&T will announce additional multiscreen content relationships. More information about AT&T Entertainment Services and its IP advertising and content efforts can be found online at http://www.att.com/ES_News.
AT&T Entertainment Services is a new division focused on delivering innovative and unique entertainment services and multiplatform advertising and commerce opportunities across the three screens.
More information about Tim McGraw and Neighbor's Keeper Foundation can be found online at http://www.timmcgraw.com/ and http://www.neighborskeeper.org/.
For the complete array of AT&T offerings, visit http://www.att.com/.
Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.
About AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
(C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
About JPMorgan Chase & Co.
JPMorgan Chase & Co. is a leading global financial services firm with assets of $1.4 trillion and operations in more than 50 countries. The company has more than 140 million credit cards issued. Under the JPMorgan and Chase brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at http://www.jpmorganchase.com/ and information about Chase Card Services can be found at http://www.chase.com/.
About Tim McGraw and Swampstock:
Tim McGraw is the leading artist in country music. He has sold over 34 million albums with 27 No. 1 singles to his credit. Along the way Tim has won numerous awards including Grammy's, Country Music Association Awards, Academy of Country Music Awards, American Music Awards and People's Choice Awards. His tour in 2006 with wife Faith Hill "Soul 2 Soul II" was the top grossing country music tour in history. Tim has also achieved acclaim for his acting in the Universal/Imagine film "Friday Night Lights" and the lead role in the Fox 2000 family film "Flicka." "Swampstock" is Tim's charity concert and softball game held in Rayville, La. Along with guest artists, Tim returns to his hometown each year to participate in a softball game, with his team competing against wife Faith Hill's team, and then close the night with an outdoor concert. Proceeds benefit numerous local charitable endeavors in the Northeast Louisiana area, including college scholarships. Last year's concert was held October 8 and featured guest artists Martina McBride, the Warren Brothers, Halfway to Hazard, Catherine Raney and Lori McKenna.
AT&T Inc.
CONTACT: Jessica Ring of AT&T Inc., +1-314-982-8698, mobile,+1-314-640-6354, jring@attnews.us
Web site: http://www.att.com/http://blueroom.att.com//events/swampstock.phphttp://www.jpmo
rganchase.com/http://www.chase.com/http://www.neighborskeeper.org/
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