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Coupons, Inc. Launches CLIP(TM) Web Services APIMOUNTAIN VIEW, Calif. --(Business Wire)-- Coupons, Inc., the world's leading provider of consumer-printed coupon marketing and technology solutions, today announced CLIP(TM), a rich suite of web services that enable destination websites to seamlessly integrate coupon and related promotional content into their sites using this turnkey content syndication solution. The new offering enables leading brands and retailers to build rich promotional applications with a plug and play, minimal integration effort and reach consumers of all demographics across the grocery, health and beauty, and general retail sectors. Yahoo! and the Grocery Shopping Network, as well its affiliate Couponstar in the UK, are among the first companies to leverage Coupons' CLIP service, now available to all existing and new Coupons, Inc. partners. "Coupons, Inc. leads its market because they continue to innovate to extend promotional offers beyond just the printed coupon," said Andy Robinson, Founder of Grocery Shopping Network, which is using CLIP to connect coupons to 12.5 million households across nearly 1000 grocery stores. "We have been using the Coupons, Inc. system to integrate printable coupons with grocery retailer websites for years. The CLIP service now allows us to add more functionality to these sites and even create whole new applications for our retailer customers." Until now, partners could only use the Coupons, Inc. hosted microsite platform to offer printable manufacturer coupons and advertising offers to customers. Now, Coupons, Inc.'s powerful printable coupon technology can be built directly into websites, web-based applications and services, mobile applications, and more to improve usability and relevance, resulting in increased coupon printing and redemption. "We're committed to getting our clients' offers to shoppers where they spend time - which is increasingly online. This new service enables even greater reach and variety in promotional placements," said Steven Boal, Chairman and CEO, Coupons, Inc. "The CLIP web services grant partners and clients real-time access to our leading printable coupon technology as well as hundreds of coupon offers available every day." Coupons, Inc. solutions provide benefits throughout the lifecycle of a brand's promotional campaign. All coupon offers advertised through the Coupons, Inc. network are protected by industry-leading security technology which carefully controls the distribution of each coupon. Coupons, Inc. campaigns can be tracked end-to-end via an online reporting system to help brand managers evaluate the success of campaigns and plan future initiatives. Coupons, Inc. currently enables more than 99% of printable coupon offerings online, and works with over 600 brands, including top consumer packaged goods (CPGs), electronics retailers, entertainment and media related companies. Its Digital FSI Network is the world's largest coupon network with thousands of consumer websites reaching more than 75 million grocery, pharmaceutical, and general retail shoppers. By allowing its partners to create new and creative ways to present coupon offers to consumers integrated with other content through the CLIP service, Coupons, Inc. has further extended its leadership in the printable coupon industry. About Coupons, Inc. Coupons, Inc. is the leading U.S. provider of consumer-printed coupon marketing and technology solutions. Coupons, Inc.'s core couponing, customer acquisition and family code services provide clients with creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. A network of hundreds of consumer websites, consumer packaged good manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc.'s distribution network and Digital FSI platform. Independent and privately held, Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the marketplace, and the most popular alternative to traditional couponing. Coupons, Inc. clients and licensees include the majority of top consumer packaged goods and brands, such as Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, Kraft Foods, Clorox, Valassis, and News Corporation's News America Marketing. |
