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| [April 17, 2007] |
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First Research Offers Wireless Access, Significantly Enhances Subscriber Site
RALEIGH, N.C. --(Business Wire)-- First Research, Inc. today announced that it is now offering wireless access and rolling out major enhancements to its subscriber site. Available immediately, the enhanced site includes a new overall streamlined design, a more powerful search-driven platform, and usability improvements to the company's core offerings, Industry Profiles, Call Prep Sheets, State & Province Profiles and Email Alerts.
"These enhancements are based on user feedback and incorporate new features and functionality to give our subscribers the competitive edge to win more business," said Bobby Martin, First Research president and co-founder. "We're leveraging leading-edge technology to help First Research users more easily find and access the Industry Intelligence they need to do their jobs."
First Research subscribers can easily access First Research content via their BlackBerry(R), Palm(R) or Windows(R) PDA, or Web-enabled cell phone by simply logging into the user site and clicking 'Wireless Access'.
"Now that I can access First Research on my wireless device, it's easier to do my job," says Steve Covil, senior vice president, First Citizens Bank. "Like most sales professionals, I'm always on the go. There is tremendous value in having wireless access to the Industry Intelligence I need, whenever and wherever I need it."
First Research's newly enhanced subscriber site is designed to make accessing the Industry Intelligence Tools its users have come to rely on even more consistent and convenient. The site features a more user-friendly, intuitive Web interface that provides sales and marketing professionals streamlined access to the Industry Intelligence that is the most relevant to them. By employing cutting edge technology like AJAX (Asynchronous JavaScript and XML), users experience a more dynamic display and interaction with First Research content.
Key subscriber site enhancements include:
-- A powerful search-driven platform and streamlined look and feel to help users find the information they need to do their job even faster. The new centralized search box lets users search for Industry Intelligence by key word, SIC code or NAICS code.
-- Improved navigation between and inside Industry Profiles, Call Prep Sheets and State & Province Profiles allows users to jump directly to the chapter or tool they want to access.
-- The ability to sign up for Email Alerts with just one click via the "Add to my Email Alerts" button, which appears at the top of every Industry Profile and Call Prep Sheet.
-- Print-friendly, PDF and Copy/Paste formats that are more accessible and easier to use, making it simple to layer actionable Industry Intelligence into letters, proposals, presentations and more.
About First Research
First Research, a D&B company, is the leading provider of Industry Intelligence Tools that help sales and marketing teams perform faster and smarter, open doors and close more deals. First Research performs the "heavy lifting" by analyzing hundreds of sources to create insightful and easy to digest Industry Intelligence that can be consumed very quickly to better understand a prospect's or client's business issues. Customers include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as ADP, Bank of America, Merrill Lynch and Sprint. Used by more than 60,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries. First Research is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.
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